Australia’s Top TikTok Hashtags (September 2026)

Australia’s trending TikTok hashtags today (21 September 2026) are: #ad (241.9M views, 1,699 videos), #school (59.2M views, 6,605 videos), #asmr (75.5M views, 3,473 videos), #comedy (82.6M views, 1,655 videos), #targetaudience (50.3M views, 8,400 videos), #friends (32.3M views, 8,002 videos), #nostalgia (42.8M views, 3,015 videos), #animation (44.7M views, 1,585 videos), #relationship (31.9M views, 3,446 videos), and #boyfriend (28.6M views, 2,175 videos). Below, you’ll find what each hashtag signals, what’s working right now in Australia, and how creators can turn these trends into repeatable content formats.

Why these hashtags are trending in Australia right now

TikTok trends in Australia often cluster around relatable daily life, high-retention formats, and community-driven storytelling. This week’s list is a mix of:

• Performance categories (like #comedy, #asmr, #animation) that reward watch time
• Life context (like #school, #friends, #relationship, #boyfriend) that fuels comments and shares
• Creator economy signals (like #ad, #targetaudience) that hint at brand deals, niche positioning, and “how I grew” content

The opportunity: choose 1–2 primary hashtags that match your video’s format, then pair with supporting niche tags (not listed here) that describe your exact topic (e.g., skincare, footy, study tips, Aussie food, etc.).

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1) #ad — 241.9M views, 1,699 videos

What it means

#ad is the clearest indicator of sponsored content and brand partnerships. The massive 241.9M views with only 1,699 videos suggests a high average reach per post—often because brands back strong creators, and audiences watch for product demos, transformations, and “is it worth it?” verdicts.

What’s working in Australia

• Fast proof: show the result in the first 1–2 seconds (before/after, unboxing reveal, taste test reaction).
• Honest framing: viewers reward transparency. Keep the ad disclosure clear, then move quickly into value.

Creator strategies

• Hook templates
  • “I didn’t expect this to work, but…”
  • “If you’re in Australia and you’ve been struggling with X, watch this.”
• Structure
  1. Outcome first (visual proof)
  2. How it works (3 bullets on screen)
  3. Who it’s for (and who it’s not for)
  4. Call-to-action that feels helpful (not pushy)

Pro tip

Use #ad when it’s truly sponsored. Even for organic “product talk,” consider other tags unless it’s a paid partnership—trust is your long-term growth engine.

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2) #school — 59.2M views, 6,605 videos

What it means

#school content thrives on routines, identity, and shared experiences—perfect for comments like “this is so true” or “my school does that too.” With 59.2M views across 6,605 videos, it’s a broad and busy lane: you’ll win with specificity.

Content angles that perform

• “Day in my life” micro-vlogs: commute, lunch, class transitions (keep privacy in mind).
• Study hacks: 10–20 second “one tip” videos outperform long lectures.
• Teacher/student POV skits: overlaps well with #comedy.

Creator strategies

• Add a local twist without oversharing:
  • “Aussie school lunch reality”
  • “Uniform hacks that actually work”
• Build series:
  • “School survival tips (Part 1/10)”
  • “Things nobody tells you about assessments”

Safety + practicality note

Avoid revealing school names, uniforms with logos, or location details. You can still make highly relatable content with neutral backgrounds and careful framing.

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3) #asmr — 75.5M views, 3,473 videos

What it means

#asmr is a retention machine. With 75.5M views and 3,473 videos, the category is strong but not saturated compared to broader lifestyle tags. ASMR wins when audio is clean and the pacing is hypnotic.

What’s working now

• “Functional ASMR”: cleaning, packing orders, journaling, skincare routines
• Food + texture: crisp sounds, cutting, pouring, fizzing (be mindful of audience preferences)
• Soft-spoken explainers: calm voice + useful info = saves

Creator strategies

• First 2 seconds: start with the sound (tap, crinkle, pour) before you show your face.
• Looping: end the clip where it can seamlessly replay.
• On-screen text: keep it minimal; let the sound do the work.

Production checklist

• Reduce background noise (fans, traffic).
• Record close to the sound source.
• Keep cuts smooth—jarring edits break the ASMR spell.

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4) #comedy — 82.6M views, 1,655 videos

What it means

#comedy is one of the most shareable categories on TikTok. 82.6M views across 1,655 videos indicates big reach potential—especially for creators who nail timing and relatable setups.

Comedy formats that travel well in Australia

• POV skits: “When you say you’re leaving at 7 but it’s 7:45…”
• Character bits: one creator playing multiple roles
• Expectation vs reality: fast, universal, remixable

Creator strategies

• Write the punchline first, then build the shortest path to it.
• Keep scenes tight:
  • Setup (2–3 seconds)
  • Escalation (4–7 seconds)
  • Punchline (1–2 seconds)
• Use captions even if audio is clear—comedy needs clarity.

Pairing tip

#comedy pairs naturally with #school, #friends, #relationship, and #boyfriend—you can ride two trend lanes at once.

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5) #targetaudience — 50.3M views, 8,400 videos

What it means

This is a creator-growth and niche-positioning hashtag. With 50.3M views and 8,400 videos, it’s crowded—but it’s also where creators “call in” the right viewers with hyper-specific statements.

What’s working right now

• “If you are a [type of person], you need to hear this.”
• “This account is for people who…”
• “Stop scrolling if you’re trying to…”

Creator strategies

• Be specific enough to filter viewers:
  • Instead of “content creators,” try “Aussie small business owners making product videos.”
• Deliver value immediately:
  • A checklist
  • A script
  • A do/don’t list
• Build community prompts:
  • “Comment ‘AUD’ and I’ll reply with a template.”

Why it matters

TikTok’s recommendation system loves clear signals. #targetaudience helps you sharpen your positioning—especially if your content spans multiple topics.

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6) #friends — 32.3M views, 8,002 videos

What it means

#friends is pure relatability and social proof. With 32.3M views and 8,002 videos, it’s a high-volume tag where your edge comes from storytelling and real moments.

Content ideas that earn shares

• “Things my friends say that live in my head rent-free”
• Group challenges (simple, repeatable, not overproduced)
• Friendship “tests” and mini-interviews

Creator strategies

• Use a hook that names a feeling:
  • “When you realise you’re the planner friend…”
• Keep it authentic:
  • Raw clips often outperform staged scenes.
• Encourage comments:
  • “Tag the friend who does this.”

Smart pairing

Blend with #nostalgia (old photos, throwbacks) or #comedy (friend group archetypes).

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7) #nostalgia — 42.8M views, 3,015 videos

What it means

#nostalgia is a powerful emotional driver. With 42.8M views and 3,015 videos, it’s a sweet spot: strong demand, manageable competition, and high save/share potential.

Nostalgia angles that pop

• “Things we all did before smartphones”
• Childhood snacks, toys, school moments (ties into #school)
• “You had to be there” stories—short, specific, sensory

Creator strategies

• Use sound + visuals:
  • Old photos, old packaging, retro UI, throwback outfits
• Make it interactive:
  • “What did you call this in your state?”
  • “Which one did you have—A or B?”
• Keep the edit warm:
  • Softer color grading, slower pacing (but still hook fast)

Why creators love it

Nostalgia content often earns long comment threads, which can extend a video’s lifespan.

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8) #animation — 44.7M views, 1,585 videos

What it means

#animation is a craft + storytelling niche. With 44.7M views and 1,585 videos, it’s relatively low volume for the view total—great news if you can produce even simple animated loops.

Formats that perform

• Short animated jokes (pairs with #comedy)
• “Process” clips: sketch → rig → final motion
• Animated explainers: 15–30 seconds, one concept

Creator strategies

• Start with the finished animation in the first second, then rewind to process.
• Keep characters consistent—recurring characters build recognition.
• Make it serial:
  • “Episode 1: The roommate who never does the dishes”

Accessibility tip

Add captions and keep key story beats readable on-screen. Animation often gets watched without sound.

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9) #relationship — 31.9M views, 3,446 videos

What it means

Relationship content is evergreen because it sparks discussion. With 31.9M views and 3,446 videos, it’s active but not as chaotic as ultra-broad tags—ideal for advice, storytelling, and skits.

What’s working now

• “Green flags / red flags” lists (keep it nuanced)
• Conflict resolution scripts (“Try saying this instead…”)
• Storytime with a lesson (but keep it tight and respectful)

Creator strategies

• Choose your lane:
  • Advice (educational)
  • Storytime (narrative)
  • Comedy (relatable)
• Avoid vague takes. Use scenarios:
  • “When one person is a planner and the other is spontaneous…”

Trust-first approach

Relationship content can be sensitive. Keep it constructive, avoid doxxing, and don’t overexpose private details for clicks.

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10) #boyfriend — 28.6M views, 2,175 videos

What it means

#boyfriend is a sub-lane of relationship content that performs well with POVs, humour, and “couple dynamics.” With 28.6M views and 2,175 videos, it’s a solid niche with strong engagement potential.

High-performing angles

• “Boyfriend reacts to…” (food, outfits, Aussie slang, etc.)
• “Things my boyfriend does that are actually cute”
• POV comedy: “When your boyfriend says he’s ‘5 minutes away’”

Creator strategies

• Keep it respectful and collaborative.
• Use quick cuts and captions—couple content can get noisy.
• Don’t rely on inside jokes only your relationship understands; make it universal.

Pairing tip

Combine #boyfriend + #comedy for shareability, or #boyfriend + #nostalgia for throwback couple moments.

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Featured video spotlight: @travel — “#travel” (0 views)

A featured TikTok video is provided from @travel with the description #travel and 0 views (as listed in the data). Even with zero recorded views here, it’s worth watching as a creator because it represents a common TikTok growth scenario: a broad hashtag with minimal context—and that’s a perfect learning moment.

Why it’s worth watching (and what to learn)

• It shows the “blank slate” problem: using only #travel doesn’t tell the algorithm (or viewers) what the video is about—budget tips, itinerary, hidden spots, packing hacks, or a storytime.
• It highlights the importance of packaging:
  • Strong opening visual (where are we?)
  • A clear promise (“3 free things to do in…”)
  • A reason to keep watching (countdown, map, reveal)

How to improve a similar post (actionable checklist)

• Add a specific hook overlay: “Weekend trip idea in Australia: 3 stops in 30 seconds”
• Use 1–2 of today’s trending tags only if relevant (e.g., #nostalgia for a throwback travel story, #asmr for ambient travel sounds, #comedy for travel mishaps)
• Pair with niche travel descriptors (not provided in the dataset) like your city/region, type of trip, and budget level

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Emerging trends to watch (Australia, late September 2026)

Based on today’s hashtag mix, here’s what’s likely to keep rising:

1) “Creator economy transparency” content

The combination of #ad and #targetaudience suggests more creators are posting about:

• how they pitch brands
• how they define their niche
• how they package content for reach

2) Comfort + retention formats

#asmr and #nostalgia both lean into calming, emotionally sticky content—great for longer watch time and saves.

3) Story-driven everyday life

#school, #friends, #relationship, and #boyfriend point to a continued appetite for “real life, but edited well”—short scenes, clear captions, and relatable moments.

4) High-skill micro-content

#animation signals that polished, craft-based content still breaks through—especially when it’s short, serial, and easy to follow.

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Practical creator tips for using these hashtags (without hurting reach)

Choose a “hashtag stack” that matches intent

Use:

• 1 primary trend tag (from today’s list)
• 1 format tag (e.g., comedy/asmr/animation style—only if it matches)
• 2–4 niche descriptors (your topic, location, audience, series name)

Match the video to the promise of the hashtag

• If you use #asmr, audio quality must be the star.
• If you use #comedy, the punchline must land fast.
• If you use #targetaudience, the first line must clearly call out who it’s for.

Build repeatable series (TikTok loves consistency)

Examples:

• #school: “School lunch ratings (Ep. 1–20)”
• #nostalgia: “Things we forgot existed (Ep. 1–30)”
• #animation: “One-minute animated life lessons (Ep. 1–10)”

Write captions for humans first, then SEO

A strong caption formula:

• What it is + who it’s for + why it matters
  Example: “A quick #relationship script for anyone who shuts down during conflict (save this for later).”

Track performance by format, not just topic

If one #friends skit performs, replicate the structure:

• same length
• same hook style
• same caption style
• same posting time window (when possible)

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Conclusion: what to post today using Australia’s trending hashtags

If you want the fastest path to traction today in Australia, pick one of the top hashtags that truly matches your video’s format, then make the first 2 seconds unmistakable. Use #ad and #targetaudience when you’re building a creator business, lean into #asmr and #nostalgia for watch time and saves, and tap #school / #friends / #relationship / #boyfriend for comment-driven relatability. For creators with a craft edge, #animation is a standout lane with strong views per video.

Your action plan for today: draft 3 hooks, film 2 versions (one tighter, one more story-driven), post the best, and turn the winner into a series tomorrow. 🚀

Key Takeaways

• #ad leads today’s list with 241.9M views (1,699 videos), signaling strong creator-economy content in Australia.
• Relatability tags (#school, #friends, #relationship, #boyfriend) are ideal for comments, shares, and POV storytelling.
• Retention-driven formats (#asmr, #nostalgia, #animation) can boost watch time and saves when executed with clear hooks.
• Don’t overstuff hashtags: pair 1–2 trending tags with niche descriptors and a strong first 2 seconds.
• The featured @travel post (#travel, 0 views) is a reminder that broad tags need specific hooks and context to perform.

Frequently Asked Questions

What are the top trending TikTok hashtags in Australia today?

For 21 September 2026: #ad, #school, #asmr, #comedy, #targetaudience, #friends, #nostalgia, #animation, #relationship, and #boyfriend (with the view/video counts listed above).

Should I use all 10 trending hashtags on every post?

No. Use 1–2 that truly match your video, then add a few niche descriptors so the algorithm and viewers understand your exact topic.

Which trending hashtag is best for gaining watch time?

#asmr often drives strong retention because sound-led, loopable videos encourage longer viewing and replays.

How do I make #targetaudience posts perform better?

Call out a specific viewer type in the first line, deliver a clear tip or template immediately, and keep the promise tightly focused.