Question 1

How do you calculate TikTok engagement rate?

Accepted Answer

TikTok engagement rate is calculated by dividing the total engagements (likes + comments + shares) by the number of followers, then multiplying by 100. Formula: ((Likes + Comments + Shares) / Followers) × 100. Some marketers also include video views in the calculation for a view-based engagement rate.

Question 2

What's a good engagement rate for TikTok?

Accepted Answer

A good TikTok engagement rate varies by account size. Generally: 1-3% is average, 3-6% is good, 6-10% is very good, and above 10% is excellent. Smaller accounts (under 10K followers) typically see higher engagement rates (8-15%), while larger accounts average 3-6%.

Question 3

Is 5% engagement good on TikTok?

Accepted Answer

Yes, 5% engagement rate on TikTok is considered good, especially for accounts with over 10,000 followers. The average TikTok engagement rate across all account sizes is around 4-6%, so 5% puts you right in the healthy range.

Question 4

How can I improve my TikTok engagement rate?

Accepted Answer

To improve your TikTok engagement rate: 1) Post consistently during peak hours, 2) Use trending sounds and hashtags, 3) Create content that encourages comments and shares, 4) Respond to comments quickly, 5) Collaborate with other creators, 6) Use TikTok analytics to understand what content performs best.

Question 5

Does TikTok engagement rate affect the algorithm?

Accepted Answer

Yes, engagement rate is a key factor in TikTok's algorithm. Videos with higher engagement (likes, comments, shares, watch time) are more likely to be shown on the For You Page (FYP). The algorithm prioritizes content that keeps viewers engaged and interacting.

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