Today (13 August 2026), the top trending TikTok hashtags in Italy are #spiderman, #blowthisup, #ad, #meme, #roblox, #tiktokshop, #marvel, #asmr, #spidermanbrandnewday, and #music—each with massive reach (from 1.4B to 3.4B views) and distinct content styles you can plug into immediately.

Italy’s Top Trending TikTok Hashtags (13 August 2026)

Below are the top 10 trending hashtags in Italy right now, including their view counts and number of videos—plus how creators can use them strategically (not randomly) to earn watch time, saves, and shares.

1) #spiderman — 3.4B views, 398,717 videos

Why it’s trending: Superhero content is evergreen, but #spiderman stays hot because it’s flexible: edits, cosplay, comedy skits, fan theories, collectibles, and “POV” storytelling all fit.

What’s working on TikTok right now

Short narrative arcs: “POV: You’re late to class and see Spider-Man outside the window…”
Transformation/cosplay reveals: start in everyday clothes, quick cut to suit or themed outfit
Edit culture: fast cuts + sync to trending audio + iconic scenes (without needing complex production)

Creator strategy (Italy angle)

Italy creators can localize Spider-Man content by:

Doing Rome/Milan street-style “Spider-Man sightings” (staged, comedic, clearly fictional)
Using Italian humor (deadpan reactions, family commentary, exaggerated gestures)
Pairing with Italian captions even if the audio is global—this boosts local relevance

Posting tips

Hook idea: “If Spider-Man lived in Italy, he’d definitely…”
CTA: “Which Italian city should Spider-Man swing through next?” (comments fuel distribution)

2) #blowthisup — 3.0B views, 1,357,803 videos

Why it’s trending: This is a broad “boost” hashtag—people use it when they want reach. The catch: it’s crowded (over 1.35M videos), so your video must win on retention, not the tag.

How to use it without looking spammy

Use #blowthisup as a secondary hashtag, not the main identity of your post. It works best when:

Your video has a clear niche (beauty, food, comedy, gaming) and this is just the “extra push”
Your opening 1–2 seconds are strong enough to compete in a massive pool

Formats that compete in crowded hashtags

“Wait for it” payoff (but keep it under 8–12 seconds if possible)
Before/after transformations
Mini-tutorials with on-screen steps (people rewatch to follow)

Creator tip

Don’t rely on the hashtag to do the work. Pair it with:

One niche tag (e.g., your topic)
One format tag (e.g., tutorial-style)
One trend tag (like meme/music) when relevant

3) #ad — 2.8B views, 30,858 videos

Why it’s trending: Brand content is booming, and #ad is the transparency signal. Interestingly, it has 2.8B views but only 30,858 videos, which suggests high attention per post compared to broad tags.

What this means for creators

If you do partnerships, #ad can actually help because:

It sets expectations fast (“this is sponsored, but useful”)
It filters for viewers who like product discovery, reviews, and deal content

Winning #ad formats (that don’t feel like commercials)

Problem → product → proof in 15–25 seconds
Example structure: “My hair always frizzes in humidity → I tried X → here’s the 3-hour check-in.”
3 reasons I’m keeping this (fast list pacing)
Unboxing with a verdict (don’t stop at unboxing—add results)

Compliance & trust checklist

Put #ad clearly in the caption
Say the key claim on-screen (not only in the caption)
Show real use (demo beats talking)

4) #meme — 2.0B views, 331,948 videos

Why it’s trending: Memes are TikTok’s universal language. #meme works because it’s remix-friendly: stitches, duets, green screen commentary, reaction formats.

What performs best under #meme

Relatable micro-situations: “When your friend says ‘I’m 5 minutes away’ in Italy…”
Cultural references: Italian family dynamics, espresso rituals, summer heat, beach plans
Text-first humor: big captions + deliberate pauses

Creator strategy: meme “templates”

Instead of reinventing jokes daily, build repeatable templates:

“Me vs. my brain at 2AM”
“Italian mom when…”
“POV: the group chat…”

This consistency trains your audience to expect a format—and that boosts return viewers.

5) #roblox — 1.9B views, 368,794 videos

Why it’s trending: Roblox content is a full ecosystem: gameplay clips, roleplay, challenges, avatar styling, dev updates, and community drama (kept light).

Content ideas that work even for small accounts

Beginner tips: “3 settings to change for smoother gameplay”
Roleplay highlights: short comedic scenes with subtitles
Avatar transformations: “From basic to ‘Italian summer’ aesthetic” 🌞

How to stand out in #roblox

Add on-screen captions in Italian for local discoverability
Use tight edits: remove loading screens, keep only the funniest or most impressive moments
Build series: “Day 1 of trying to…” → “Day 2…” (series improves follow-through)

Collaboration play

Duet/stitch other creators’ Roblox moments with:

“What I would have done…”
“Italian reaction to this Roblox situation…”

6) #tiktokshop — 1.7B views, 519,514 videos

Why it’s trending: Shopping content is now entertainment. #tiktokshop thrives on product demos, “TikTok made me buy it,” and quick comparisons.

Best-performing product video structure

Hook (0–2s): “This solved my [problem] in 10 seconds.”
Demo (3–12s): show it working, close-up, no fluff
Proof (13–20s): before/after, timer test, side-by-side comparison
Verdict (last 2s): “Worth it / skip it / only if…”

Creator trust tips (crucial for conversions)

Mention who it’s for (and who should skip)
Show real lighting (not only perfect studio shots)
Use one clear CTA: “Save this for later” or “Comment ‘link’” (don’t overload)

Italy-specific angle

Lean into:

Small-space living hacks
Summer travel essentials
Beauty routines for humidity/heat

7) #marvel — 1.6B views, 122,593 videos

Why it’s trending: #marvel is broader than Spider-Man—perfect for rankings, theories, watch-order guides, character debates, and cinematic edits.

What to post under #marvel (quick wins)

Rankings: “Top 5 Marvel villains (fight me in the comments)”
Hot takes: “This character is underrated because…”
Mini explainers: “What you need to know before watching…”

Creator strategy: debate-friendly prompts

Marvel fans love to discuss. Use prompts like:

“Agree or disagree: ___”
“Best duo is ___”
“Most emotional scene is ___”

Keep it respectful and invite opinions—comments are a distribution engine.

8) #asmr — 1.6B views, 117,494 videos

Why it’s trending: ASMR is retention gold. People watch longer because it’s soothing, satisfying, and loopable—perfect for TikTok’s algorithmic preferences.

ASMR formats that perform consistently

Food ASMR: crunchy, fizzy, slicing, pouring
Object sounds: tapping, brushing, packaging
Routine ASMR: skincare, desk setup, cleaning resets

Technical tips (simple but high impact)

Record in a quiet space; reduce background hum
Keep sound levels consistent (avoid sudden spikes)
Use close framing so viewers “feel” the texture

Italy content ideas

Espresso machine sounds, moka pot prep
Market haul with packaging crinkles
Beach-day prep kit (zippers, sunscreen cap clicks)

9) #spidermanbrandnewday — 1.6B views, 428,576 videos

Why it’s trending: This is a more specific Spider-Man theme tag—great for fans who want edits, theories, and “new era” vibes. Despite being specific, it’s huge: 1.6B views and 428,576 videos.

How to use it effectively

Treat it as a sub-community hashtag:

Post character-focused edits
Share fan theories in 20–30 seconds
Do timeline explainers (simple, visual, captioned)

Differentiation tip

Combine:

One broad tag (#spiderman)
One specific tag (#spidermanbrandnewday)
One format tag (edit, POV, theory)

That way you get both reach and relevance.

10) #music — 1.4B views, 300,625 videos

Why it’s trending: Music is TikTok’s backbone—dance trends, lip-sync, mini covers, beat drops, “song of the day,” and emotional montages.

What works under #music in Italy right now

Micro-covers: 10–20 seconds, one strong chorus line
Studio/process clips: “How I made this hook”
Mood edits: summer night drives, beach sunsets, city walks (paired with a track)

Creator strategy: make music searchable

Put the song/artist name on-screen (even if the audio already shows)
Add a context caption: “If you like ___ vibes, you’ll like this”
Encourage UGC: “Use this sound for your summer recap”

Featured TikTok to Watch: @booktok (Views: 0)

A featured video is listed from @booktok with the description #booktok and 0 views in the provided data.

Why it’s worth watching (and what creators can learn)

Even with 0 views shown here, this feature is useful as a reminder of a powerful strategy: community hashtags (like BookTok) can be a consistent growth engine because they’re built on shared interests and repeat viewers.

Here’s what to take from it:

Niche communities scale: You don’t always need the biggest trending tag; you need the most aligned audience.
Simple descriptions can work: A single community hashtag can be enough when the video itself is highly on-topic.
Series potential: BookTok-style content thrives in series (“Books I finished this week,” “If you liked X, read Y”).

If you’re in Italy and you create in English or bilingual, BookTok-style posting can also help you reach both local and global audiences—especially when you add Italian on-screen captions for accessibility.

Emerging Trends to Watch (Italy) + Predictions

Based on today’s hashtag mix, Italy’s TikTok trends are clustering into four big lanes:

1) Superhero + fandom storytelling will keep growing

With #spiderman (3.4B views), #marvel (1.6B views), and #spidermanbrandnewday (1.6B views) all trending, expect:

More POV skits
More fan edits
More theory explainers that feel like mini documentaries

Prediction: Short, captioned “explainer” formats will outperform long rambles—clarity wins.

2) Commerce content will blend into entertainment

With #tiktokshop (1.7B views) and #ad (2.8B views) trending together, creators who can make product content feel like a meme or a story will dominate.

Prediction: “Test with me” and “rating TikTok products” formats will keep climbing.

3) Comfort content (ASMR) will remain a retention hack

#asmr (1.6B views) suggests viewers want calming, satisfying loops—especially during busy summer schedules.

Prediction: Hybrid formats—ASMR + product demo + aesthetic routine—will be everywhere.

4) Gaming + memes will continue to cross-pollinate

#roblox (1.9B views) plus #meme (2.0B views) is a signal: comedic gaming clips and reaction edits will keep performing.

Prediction: Italian-captioned Roblox roleplay will grow because it’s easy to binge and share.

Practical Creator Tips: How to Use These Hashtags Today

Hashtags help discovery, but your video packaging (hook, pacing, payoff) decides performance. Use this checklist to turn these trends into views.

Build a “3-layer hashtag stack”

For each post, aim for:

1 broad trend tag: e.g., #meme, #music, #spiderman
1 niche/community tag: e.g., #roblox, #asmr, #tiktokshop
1 specific subtrend tag: e.g., #spidermanbrandnewday or a format-related tag you commonly use

This keeps your content discoverable in both big and targeted feeds.

Match hashtag to format (not just topic)

#meme: strong text overlay + relatable situation + punchline
#asmr: close-up visuals + clean audio + looping ending
#tiktokshop / #ad: demo + proof + honest verdict
#music: chorus-first + captions + repeatable concept
#spiderman / #marvel: POV, edits, debates, explainers

Optimize for watch time in the first 2 seconds

Try hooks like:

“I didn’t expect this to work, but…”
“Italian problem: ___”
“Stop scrolling if you love ___”
“Here’s the fastest way to ___”

Turn one idea into a 5-part series

Series posting is one of the easiest ways to grow:

“Marvel hot takes (Part 1)”
“Roblox tips for beginners (Day 1)”
“ASMR espresso routine (Episode 1)”
“TikTok Shop test: worth it or not? (Part 1)”

Don’t over-tag

More hashtags ≠ more reach. Use a focused set so the algorithm can categorize your content correctly.

Conclusion: What to Post Next in Italy

If you want to ride Italy’s TikTok trends today, pick one of the big lanes—superhero fandom (#spiderman, #marvel, #spidermanbrandnewday), entertainment reach (#blowthisup, #meme, #music), gaming (#roblox), or commerce + transparency (#tiktokshop, #ad)—and build a video format that matches the audience expectation.

Action plan for the next 24 hours:

Choose one primary hashtag from the list above
Create a video with a clear hook + fast payoff
Add two supporting hashtags (one niche, one specific)
Post, then reply to comments with a Part 2 to extend momentum

That’s how you turn trending hashtags into repeatable growth—without chasing every trend at once. 🙂

View on TikTok

#booktok

Key Takeaways

Italy’s top trends in August 2026 cluster around superheroes, memes, gaming, ASMR, music, and shopping.
Use a 3-layer hashtag stack (broad + niche + specific) to balance reach and relevance.
In crowded tags like #blowthisup, your first 2 seconds and pacing matter more than the hashtag.
#ad and #tiktokshop reward creators who show real demos + honest verdicts.
Build series content to convert one trending post into sustained growth.

Frequently Asked Questions

What are the top trending TikTok hashtags in Italy today?

On 13 August 2026, Italy’s top trending hashtags are #spiderman, #blowthisup, #ad, #meme, #roblox, #tiktokshop, #marvel, #asmr, #spidermanbrandnewday, and #music.

Which trending hashtag is best for reaching a broad audience?

#blowthisup (3.0B views, 1,357,803 videos) is built for broad reach, but it’s highly competitive—your hook and retention matter most.

How should I use #ad without losing viewers?

Keep the sponsorship transparent, lead with a real problem, show a clear demo/proof, and give an honest verdict. #ad has 2.8B views with 30,858 videos, so strong posts can stand out.

What’s the easiest trend to start with as a new creator?

#meme and #music are beginner-friendly because you can use simple formats (text overlays, reactions, short covers) without complex production, while still tapping huge audiences.