Brazil’s trending TikTok hashtags today (23 August 2026) are #ad, #spiderman, #movie, #marvel, #comedy, #school, #relateable, #tiktokgrowthchallenge, #lindsayclancy, and #nfl—each pulling massive attention right now, from #ad (2.8B views) to #nfl (996.9M views). Below, you’ll find what each hashtag signals, what content formats are winning, and how creators in Brazil can use these tags without blending into the crowd.

The Top 10 Trending TikTok Hashtags in Brazil (23 August 2026)

1) #ad — 2.8B views, 34,660 videos

What it means: #ad is the clearest signal that brand, affiliate, and sponsored-style content is trending hard. Interestingly, it has 2.8B views but “only” 34,660 videos, which suggests high reach per post and strong algorithm appetite for creator-led product storytelling.

What’s working right now

“Problem → product → proof” mini-stories in 10–20 seconds.
UGC-style demos (handheld, natural lighting, “real life” tone).
Before/after results (when appropriate and honest).

How to use it in Brazil (without looking like an ad)

Lead with a relatable moment in Portuguese (or bilingual hooks): the situation should feel native to Brazil (commute, heat, school routine, beauty prep, home organization).
Use native captions and clear on-screen text: TikTok often rewards clarity.
Pair #ad with a topic tag (e.g., #comedy if it’s humorous, #school if it’s student-focused). Even if you’re using only the trending list here, you can still combine from this set strategically.

Creator strategy

Make your first 2 seconds a hook: “I didn’t think this would work until…”
Show the outcome early (first 3–5 seconds), then explain how.
Save the “sponsored” explanation for the caption or final seconds—attention first, disclosure always.

2) #spiderman — 2.1B views, 200,313 videos

What it means: Character-driven fandom content is thriving. With 2.1B views and 200,313 videos, #spiderman is broad: edits, cosplay, memes, theories, and “POV” skits.

Content formats that fit TikTok perfectly

POV skits: “POV: you’re Spider-Man in São Paulo traffic.”
Transitions & mask reveals: quick cuts, mirrored jumps, outfit swaps.
Edit culture: cinematic clips, fan cams, dramatic audio syncs.

How to stand out in a crowded tag

Localize the joke: put Spider-Man in a Brazil-specific scenario (school hallway, beach day, favela rooftop parkour—handled respectfully).
Create a repeatable series: “Spider-Man tries Brazilian snacks (Part 1/2/3).”
Use strong thumbnail text: “SPIDER-MAN IN BRAZIL?”

Creator tip

If you’re not showing clips (copyright concerns), use original reenactments, cosplay, drawings, or voiceover storytelling.

3) #movie — 2.0B views, 215,353 videos

What it means: Movie talk is evergreen, but the scale here—2.0B views across 215,353 videos—shows TikTok is pushing short-form film commentary, scene breakdowns, and recommendation lists.

Winning angles

“3 movies that…” lists (fast-paced, opinionated).
Ending explained in 30 seconds.
What to watch tonight for different moods.

How Brazil creators can use #movie effectively

Build a niche: horror, romance, Marvel-adjacent, or school comedies.
Use on-screen structure:
1. Title
2. One-sentence premise
3. Who it’s for
4. One “why it’s worth it” detail (no spoilers)

Avoid blending in

Don’t do generic lists without a point of view. Instead of “Top 5 movies,” try “Top 5 movies to watch when you’re burnt out from school” (ties into #school and #relateable).

4) #marvel — 1.4B views, 114,549 videos

What it means: The Marvel universe remains a content engine. With 1.4B views and 114,549 videos, this tag supports theories, character rankings, timeline explainers, and reaction content.

High-performing content types

Theory threads: “If X happens, then Y.”
Character tier lists (fast, polarizing, comment bait).
Easter egg breakdowns using stills, drawings, or reenactments.

Strategy for creators in Brazil

Make it interactive: “Brazil, settle this—best Spider-Man suit?”
Use a two-part hook:
- Part A: bold claim
- Part B: “Here’s why (in 15 seconds)”

Comment strategy

End with a direct prompt: “Agree or disagree?” / “Which movie should I review next?” Comments can become your next script.

5) #comedy — 1.3B views, 117,275 videos

What it means: Comedy is consistently rewarded on TikTok because it drives rewatches and shares. With 1.3B views and 117,275 videos, the tag is competitive but full of opportunity.

What’s working

Relatable micro-sketches (ties perfectly to #relateable).
Character bits (the “mom,” “teacher,” “friend who…” archetypes).
Duets/stitches with trending opinions (keep it respectful).

Brazil-specific advantage

Brazil’s humor culture is strong—lean into expressive delivery, regional slang, and everyday situations (bus, school, family lunch, futebol debates).

Practical comedy formula

Setup (2–3s): “When the teacher says ‘pair up’…”
Escalation (5–10s): awkwardness, overreaction
Punchline (2–3s): unexpected twist
Optional tag: #school + #comedy for tighter targeting.

6) #school — 1.1B views, 200,363 videos

What it means: School content is a massive ecosystem: student life, teacher POVs, routines, study hacks, and comedy. With 1.1B views and 200,363 videos, it’s broad—so clarity matters.

Content ideas that consistently land

Day-in-the-life: quick cuts, timestamps, honest moments.
Study routines: “realistic” > “perfect.”
Teacher/student POV skits.

How to win with #school

Choose a sub-angle:
- “School survival tips”
- “Student budget meals”
- “Exam week reality”
Use on-screen text to anchor the story: “MONDAY. 6:20AM. I regret everything.”

Pairing suggestions (from today’s list)

#school + #relateable for empathy-driven content
#school + #comedy for skits
#school + #tiktokgrowthchallenge for creator diaries (“posting daily during finals”)

7) #relateable — 1.1B views, 217,464 videos

What it means: This tag (spelled #relateable) is all about “that’s so me” content—awkward moments, emotional honesty, everyday frustrations. With 1.1B views and 217,464 videos, it’s one of the busiest tags on the list.

What performs best

Hyper-specific scenarios (more specific = more relatable).
Text-first storytelling: on-screen captions carry the joke or emotion.
Soft honesty: “I’m trying, but…”

How to use it without being generic

Start with a niche line:
- “Relatable if you’re the friend who always…”
- “Relatable if you grew up in Brazil and…”
Use pacing: 1 thought per second, no long pauses.
Keep it short: 7–15 seconds often hits best for replay value.

Creator tip

Ask viewers to “comment your version.” That turns your post into a prompt and fuels future parts.

8) #tiktokgrowthchallenge — 1.1B views, 138,963 videos

What it means: Creators are actively participating in growth experiments—posting schedules, format challenges, and behind-the-scenes analytics talk. With 1.1B views and 138,963 videos, the audience is hungry for process, not just polished results.

Challenge formats that work

“Posting 1x/day for 30 days”
“Testing 3 hooks in 3 days”
“Trying 5 content pillars this week”

How to do this well (and credibly)

Show your framework:
- Your niche
- Your posting cadence
- What you’re testing (hooks, length, captions)
Document honestly: what flopped matters as much as what worked.
Make it a series with consistent packaging: same intro card, same structure.

Best pairing

Combine with #comedy or #school if your niche lives there. Growth content performs better when it’s anchored to a clear content category.

9) #lindsayclancy — 1.1B views, 50,964 videos

What it means: This appears to be a name-based trend. With 1.1B views and 50,964 videos, it’s generating significant attention relative to the number of posts—often a sign of a concentrated, fast-moving conversation.

Important safety note for creators Name-based hashtags can be tied to sensitive or news-driven topics. If you don’t know the full context, avoid speculation. Don’t frame unverified claims as facts.

Safer ways to participate (without misinformation)

If you’re commenting on media coverage, focus on:
- How misinformation spreads
- How to verify sources
- How to discuss sensitive topics respectfully
If you’re not sure, it’s okay to skip this tag and focus on adjacent trends like #relateable or #comedy.

If you do use it

Keep language careful and neutral.
Add context in captions and avoid sensational hooks.
Prioritize community guidelines and brand safety.

10) #nfl — 996.9M views, 107,684 videos

What it means: American football content is reaching huge audiences—996.9M views across 107,684 videos—including highlights, commentary, memes, and “explaining NFL to beginners.”

How Brazil creators can make #nfl work

Create “NFL for Brazilians” explainers:
- Rules in 20 seconds
- What each position does
- How playoffs work
Meme crossover: compare NFL moments to Brazilian sports culture (without forcing it).
React content: quick reactions, predictions, hot takes.

Format tips

Use on-screen labels (“Downs explained”).
Keep edits tight: 1 concept per video.
End with a question: “Should I explain penalties next?”

Featured Video Spotlight: @college — “#college” (0 views)

A featured TikTok video is included today from @college with the description “#college” and 0 views. While 0 views can simply mean the post is brand new, it’s still worth watching as a trend signal: the creator is leaning into the broader “student life” ecosystem that overlaps strongly with today’s trending set—especially #school (1.1B views, 200,363 videos) and #relateable (1.1B views, 217,464 videos).

Why it’s worth watching (and what creators can learn)

Positioning: “College” content is a proven sub-niche inside school-related trends. Even without extra context, the tag choice suggests a focus on campus routines, humor, or advice.
Packaging lesson: A single, clear hashtag in the description can be a deliberate test—useful for creators running experiments under #tiktokgrowthchallenge (1.1B views, 138,963 videos).
Opportunity: If the video is fresh, early engagement (comments, saves) can help it find its audience—especially if it delivers a specific angle like “first week of classes” or “college budget meals.”

How to remix the idea (without copying)

Post a “college vs. school” POV skit using #comedy + #school.
Share a relatable moment: “When you realize attendance actually matters…” using #relateable.
Document a growth experiment: “Posting my college routine for 7 days” using #tiktokgrowthchallenge.

Emerging Trends to Watch (and Predictions for Brazil)

Based on today’s top hashtags, here’s what’s likely to keep growing into the next weeks:

Fandom + storytelling will keep merging

With #spiderman (2.1B), #movie (2.0B), and #marvel (1.4B) all trending together, expect more:

Character POV skits
“Explained in 15 seconds” lore videos
Edit-friendly audio trends tied to cinematic moments

Relatable comedy will remain the safest growth lane

The combination of #comedy (1.3B) + #relateable (1.1B) points to content that’s:

Easy to watch without context
Highly shareable in DMs
Perfect for series formats

Creator education is becoming entertainment

#tiktokgrowthchallenge (1.1B) signals audiences want behind-the-scenes strategy—especially when paired with a real niche (school, comedy, sports).

Practical Creator Tips: How to Use These Hashtags Strategically

Build a “hashtag stack” with intent

Instead of throwing all 10 on one post, pick 2–4 that match the video’s promise:

Entertainment skit: #comedy + #relateable + #school
Fandom skit: #spiderman + #marvel + #comedy
Commentary: #movie + #marvel (or #movie + #spiderman)
Growth diary: #tiktokgrowthchallenge + #school

Match the hashtag to the first line of your video

If you use #school, your hook should clearly be school-related in the first 1–2 seconds. Same for #nfl or #movie—clarity boosts retention.

Use series to compete in high-volume tags

Tags like #relateable (217,464 videos) and #movie (215,353 videos) are crowded. Series help you win:

“Relatable in Brazil: Part 1”
“Marvel hot takes: Part 1”
“NFL for beginners: Episode 1”

Optimize for saves and shares (not just views)

Lists (#movie, #marvel, #nfl explainers) drive saves
Relatable skits drive shares
Growth challenge diaries drive follows

Keep brand safety in mind for name-based trends

For #lindsayclancy (1.1B views, 50,964 videos), avoid unverified claims. If you can’t add value responsibly, skip it.

Conclusion: What to Post Today in Brazil

If you want the most practical path to traction today, build around the strongest overlap: relatable storytelling + a clear niche. Start with a short series concept you can repeat (school life, fandom skits, movie commentary, NFL explainers), then attach the matching trending hashtag(s) with tight hooks and consistent formatting.

A simple plan for today:

Post 1 relatable or comedic video using #relateable or #comedy
Post 1 niche video (school, movie, Marvel, NFL) using the matching tag
If you’re doing creator experiments, document it under #tiktokgrowthchallenge
If you’re running sponsored content, use #ad—but lead with story and clarity

Consistency + specificity wins in crowded hashtags.

View on TikTok

#college

Key Takeaways

Brazil’s trending list on 23 August 2026 is led by #ad (2.8B views) and powered by fandom (#spiderman, #marvel) and entertainment (#movie, #comedy).
High-volume tags like #relateable (217,464 videos) require specificity and series formats to stand out.
#tiktokgrowthchallenge (1.1B views) is ideal for documenting experiments, but performs best when tied to a niche like school, comedy, or sports.
Use name-based trends like #lindsayclancy carefully—avoid speculation and prioritize brand safety.
The featured @college “#college” post (0 views) is a useful signal to lean into school/relatable formats and test series packaging.

Frequently Asked Questions

What are the top trending TikTok hashtags in Brazil today?

On 23 August 2026, Brazil’s top trending hashtags are #ad, #spiderman, #movie, #marvel, #comedy, #school, #relateable, #tiktokgrowthchallenge, #lindsayclancy, and #nfl.

Which trending hashtag should I use for the fastest growth?

Choose the one that matches your content niche and hook. Broadly, #relateable and #comedy are strong for shares, while #tiktokgrowthchallenge works well for creator-series content.

How many hashtags should I put on a TikTok?

Typically 2–4 focused hashtags work best: one main topic tag and 1–3 supporting tags that match the video’s format and audience.

Is it okay to use #ad if my post isn’t sponsored?

Only use #ad when it’s truly an advertisement or sponsored/affiliate-style post. Mislabeling can hurt trust and may create compliance issues.