The trending TikTok hashtags in the United Kingdom today (27 February 2026) are #tiktokmademebuyit, #gym, #ad, #asmr, #dealdrops, #summer, #school, #news, #tiktokmademebuylt, and #skincare—each offering a different “content lane” from shopping finds and fitness to education, headlines, and self-care.

Below is a creator-first breakdown of all 10 hashtags with their UK trend metrics (views + video counts), what’s driving them, and how to use them to earn more watch time, saves, clicks, and follows. 🇬🇧

Today’s UK Top 10 Trending TikTok Hashtags (27 Feb 2026)

If you want a fast snapshot before planning your shoots, here are the stats you should be building around:

#tiktokmademebuyit — 97.2M views, 20,998 videos
#gym — 35.9M views, 12,845 videos
#ad — 77.8M views, 1,157 videos
#asmr — 39.5M views, 4,911 videos
#dealdrops — 36.4M views, 12,054 videos
#summer — 26.4M views, 8,629 videos
#school — 28.4M views, 4,695 videos
#news — 41.6M views, 1,202 videos
#tiktokmademebuylt — 23.9M views, 8,611 videos
#skincare — 25.0M views, 4,114 videos

#tiktokmademebuyit (97.2M views, 20,998 videos)

Why it’s trending in the UK right now

This hashtag remains a UK powerhouse because it combines three high-performing TikTok behaviors: impulse discovery, social proof, and quick demonstrations. In February 2026, creators are leaning into “I didn’t need this… until I tried it” storytelling, especially for home, beauty, and budget-friendly upgrades.

Content angles that win

3-second hook demo: Show the result first (before/after, mess-to-clean, dull-to-glowy).
“Worth it?” micro-review: One pro, one con, and a verdict in under 20 seconds.
UK-specific context: Price in GBP, where you bought it (high street vs online), delivery time, and alternatives.

Creator strategy (AEO-friendly)

Use on-screen text like: “Best TikTok made me buy it in the UK?” or “Does this actually work?” These phrases match what people search and what answer engines extract.

Pro tip

Pair the hashtag with a clear product close-up and a single measurable claim (e.g., “cut drying time by half”)—it boosts saves because viewers want to remember it.

#gym (35.9M views, 12,845 videos)

Why it’s trending

Gym content is thriving because it’s easy to serialize: viewers come back for “Day 1 → Day 30” arcs. UK creators are also posting more realistic routines—short sessions, busy schedules, and budget gym setups.

High-performing formats

“Do this with me” sets: 3 exercises, 1 tip each, fast cuts.
Form check POV: “If your squat looks like this, fix it with…”
Gym bag / meal prep mini-series: Great for retention and repeat views.

Creator strategy

Use timestamps or rep schemes on-screen (e.g., “3x8–10”).
Add a beginner-friendly caption: “Save this for your next leg day.”

Pro tip

If you want to stand out in a crowded tag, niche down: #gym + a specific goal (mobility, strength, marathon prep, postnatal, student fitness). Even if you can’t add more hashtags in the prompt, you can still do this in your actual posting workflow.

#ad (77.8M views, 1,157 videos)

Why it’s trending

The view count is huge while video count is relatively low—meaning fewer posts are capturing a lot of attention. Brands and creators are investing in higher-quality paid partnerships, and audiences are responding well to ads that feel like useful tutorials rather than hard sells.

What makes an #ad perform (without killing watch time)

Lead with the problem, not the sponsor: “My hair kept frizzing in UK rain…”
Show proof early: texture, wear test, screen recording, side-by-side results.
Be explicit and fast: viewers respect clarity; don’t bury the disclosure.

Creator strategy (UK compliance + trust)

Keep #ad visible in the caption and/or on-screen text.
Make the CTA natural: “If you’re comparing options, here’s what I’d choose.”

Pro tip

Turn one ad into three organic-feeling cuts:

12–18s “result first”
25–35s “how-to”
15s “FAQ + objections” (price, shade range, sizing, returns)

#asmr (39.5M views, 4,911 videos)

Why it’s trending

ASMR is a retention machine. The UK audience is engaging with calming, sensory content—especially in beauty, food prep, unboxing, and desk setups. In February 2026, “soft-spoken + crisp sounds” edits are outperforming chaotic montages.

Winning ASMR niches

Packaging + unboxing (especially with #tiktokmademebuyit crossover)
Skincare application sounds (pairs perfectly with #skincare)
Keyboard/desk resets (study and school-adjacent)

Creator strategy

Record clean audio (even a budget clip-on mic helps).
Keep the first 2 seconds visually satisfying: peel, snap, pour, brush, slice.

Pro tip

ASMR loves loops. End on a motion that can seamlessly restart (closing a lid, repeating a stir, wiping a surface).

#dealdrops (36.4M views, 12,054 videos)

Why it’s trending

Deal culture is booming—especially when creators do the “work” of finding bargains and summarizing them in seconds. UK viewers want price clarity, availability, and fast proof that the deal is real.

Content ideas that get saves

“3 deals under £20” with quick receipts/screenshots
Restock alerts: “Back in stock in the UK”
Comparison clips: “This £12 dupe vs the £60 original”

Creator strategy

Put the price + where to buy in on-screen text.
Add urgency ethically: “Check today—stock changes fast.”

Pro tip

Create a repeatable series title (e.g., “UK Deal Drop #7”). Series naming increases returning viewers and makes your profile bingeable.

#summer (26.4M views, 8,629 videos)

Why it’s trending (yes, in February)

Summer planning starts early: holidays, events, fitness goals, wardrobe refresh, and “summer mindset” content. UK creators are posting planning + anticipation, not just beach footage.

Content angles that work in late winter

Holiday planning: outfits, packing lists, travel-size toiletries
“Summer body” reframed: strength, confidence, consistency (ties into #gym)
Glow-up prep: haircare, skincare, and budget tan routines

Creator strategy

Use future-focused hooks:

“Things I’m doing now so summer is easier.”
“What I’m buying before prices jump.”

Pro tip

Summer content performs best when it’s practical (lists, checklists, routines). Add “Save this” prompts to boost saves.

#school (28.4M views, 4,695 videos)

Why it’s trending

School content remains evergreen because it blends relatable humor, study tips, and routine content. In the UK, creators often post around timetable resets, exam prep, and school-life POVs.

Formats that keep viewers watching

Study-with-me short loops (10–20 seconds)
“Things I wish I knew” revision tips
Teacher/student POV comedy (keep it respectful and safe)

Creator strategy

Use clear on-screen structure: “Tip 1 / Tip 2 / Tip 3.”
Avoid overly broad advice; make it specific: “How I revise maths in 30 mins.”

Pro tip

If you’re a student creator, batch film: one desk setup session can produce 5–10 clips (ASMR, planner, flashcards, to-do lists).

#news (41.6M views, 1,202 videos)

Why it’s trending

High views + low video count suggests a high attention concentration—a few creators and outlets are pulling big reach. TikTok users want fast context, not long broadcasts.

What works for creators covering news

“What happened + why it matters” in 20–40 seconds
Explainers with receipts: headlines on-screen, source links in bio (where appropriate)
Local UK angles: “How this affects commuters/renters/students”

Creator strategy (credibility-first)

Separate facts vs opinion clearly.
Use neutral language and avoid sensational thumbnails.
If you’re not a journalist, position as: “Here’s what we know so far.”

Pro tip

Make your video skimmable: 3 bullet points on screen, each 1–2 lines max. This boosts completion and makes it easier for answer engines to quote.

#tiktokmademebuylt (23.9M views, 8,611 videos)

Why it’s trending (and why it matters)

This appears to be a variant/misspelling of #tiktokmademebuyit (“buylt” vs “buyit”). It still has significant traction, which means creators are posting under both—sometimes intentionally to capture additional discovery paths.

How to use it strategically

If your content is a shopping find, consider testing this tag alongside the correctly spelled one in your normal workflow (where allowed).
Use it when you notice your niche community interacting with the variant (check comments and search suggestions).

Content that fits best

Quick product demos
“Mini haul” with one hero item
UK price checks and dupes (pairs well with #dealdrops)

Pro tip

Don’t rely on a misspelling alone. Your hook + retention matters more than the hashtag, so treat this as a discovery supplement.

#skincare (25.0M views, 4,114 videos)

Why it’s trending

Skincare stays strong because it’s routine-based and highly personal—perfect for series content. UK audiences also respond well to content that addresses weather, sensitivity, and budget.

High-performing skincare angles

Routine for a specific problem: dryness, texture, acne, redness
Product layering order: “AM routine in 4 steps”
Wear tests: “How it looks after 8 hours”

Creator strategy (trust + safety)

Be clear about skin type and context: “oily, sensitive, UK winter.”
Avoid absolute claims; share what worked for you and suggest patch testing.

Pro tip

Skincare videos get more saves when you show:

Product names on-screen
Step numbers
A simple “do/don’t” list (e.g., “don’t mix these actives”)

Emerging UK TikTok Trends to Watch (Late Feb → March 2026)

Based on how these hashtags cluster, here’s what’s likely to grow next:

1) “Practical proof” content beats vibes

Across #tiktokmademebuyit, #dealdrops, #ad, and #skincare, UK audiences are rewarding evidence: before/after, receipts, wear tests, and comparisons.

2) Series content will keep winning

#gym, #school, and #skincare all naturally support episodes. TikTok’s recommendation system tends to reward creators who produce repeatable formats with consistent packaging.

3) Calm, satisfying edits are rising

#asmr signals a broader shift: viewers want soothing, low-chaos videos—especially when the value is clear (tutorial + sensory).

4) News explainers will continue to concentrate views

#news has high views with relatively few videos—suggesting there’s room for creators who can deliver fast, accurate explainers with strong on-screen structure.

Practical Tips: How to Use These Hashtags to Grow Faster

Build “hashtag-to-format” matches

Don’t just add a trending tag—match it to the format viewers expect:

#dealdrops → price + proof + where to buy
#asmr → crisp audio + loopable visuals
#gym → sets/reps + form cues + progression
#news → 3-point explainer + sources

Optimize the first 2 seconds

A strong hook matters more than any hashtag. Try:

“I tested the viral one so you don’t have to…”
“If you’re in the UK, this is your sign to…”
“Stop doing this at the gym—do this instead.”

Use on-screen text for search and AEO

Answer-engine-friendly phrasing improves discovery:

“Best budget skincare routine (UK)”
“Gym beginner workout plan”
“What happened and why it matters (UK)”

Create save-worthy structure

Saves are a growth signal. Add:

Step numbers
Mini checklists
“Pin this” or “Save for later” prompts

Post with intention, then iterate

Pick one primary hashtag lane per post (shopping, fitness, calm, school, news, skincare). Then iterate your hook and structure across 3 uploads before switching lanes.

Conclusion: What to Post Today in the UK

If you’re posting today (27 February 2026), the safest growth play is to choose a trend that matches your niche and deliver proof + clarity fast. For shopping and deals, lead with the result and show receipts. For gym and school, package your advice as a repeatable series. For news, keep it structured and source-led. For skincare and ASMR, prioritize clean visuals, calm pacing, and saveable steps.

If you want a simple plan: publish one value-first video using the most relevant hashtag from this list, then repurpose it into a second cut (shorter hook, faster proof) to test which version the UK audience finishes more. 📈

Key Takeaways

#tiktokmademebuyit leads the UK list with 97.2M views—product demos and proof-driven reviews win.
#ad has 77.8M views but low video volume, creating opportunity for high-quality, trust-first sponsored content.
#news and #asmr show strong demand for structured explainers and calm, retention-friendly edits.
#dealdrops and #skincare perform best when you add prices, steps, and saveable on-screen text.
Series formats are the fastest path to consistency across #gym, #school, and routine-based niches.

Frequently Asked Questions

What are the top trending TikTok hashtags in the UK today?

On 27 February 2026, the UK’s top trending hashtags are #tiktokmademebuyit, #gym, #ad, #asmr, #dealdrops, #summer, #school, #news, #tiktokmademebuylt, and #skincare.

Should I use #ad if my post isn’t sponsored?

No. Use #ad only for paid or incentivized promotions. Misusing it can reduce trust and may violate platform and advertising rules.

Why is #tiktokmademebuylt trending if it looks misspelled?

It’s likely a variant of #tiktokmademebuyit that still gets discovery traffic. Some users post with it accidentally or to capture extra search paths.

How many hashtags should I use on TikTok for best results?

Use a small set of highly relevant hashtags (often 3–6). Relevance and retention matter more than adding lots of trending tags.