Italy’s trending TikTok hashtags today (20 June 2026) are #adv, #voliamoneixte✈🦁🔝💯💥, #meme, #accadeoggi, #tiktokshop, #football, #davedere, #worldcup, #maturità, and #calcio—each with strong momentum across entertainment, sports, shopping, and real-time commentary.

Today’s Top Trending TikTok Hashtags in Italy (20 June 2026)

Below are the top 10 trending hashtags in Italy right now, including their view counts and video counts, plus what creators should post to fit each trend.

1) #adv — 123.8M views, 482 videos

What it is: In Italy, #adv is widely used to label sponsored content (“advertising”). The interesting part today is the ratio: huge views (123.8M) with low volume (482 videos)—meaning a smaller set of posts is capturing outsized attention.

Why it’s trending: Brands and creators are leaning into “native-style” ads that feel like regular TikToks: quick hooks, personal storytelling, and practical demos.

Creator strategies that work:

Lead with the problem, not the product. First 1–2 seconds: “I stopped doing X because…” then reveal the solution later.
Use “proof moments.” Show receipts: before/after, time-lapse, screen recording, or a quick test.
Make disclosure feel natural. Put “Adv” on-screen subtly, and say it once; then focus on value.
Build a repeatable series. Example formats:
- “1-minute review after 7 days”
- “3 things I didn’t expect about…”
- “Worth it or not?”

Best pairings: #tiktokshop, #davedere (if it’s a product demo), #meme (if comedic ad).

2) #voliamoneixte✈🦁🔝💯💥 — 43.7M views, 18,770 videos

What it is: A hype-style, inside-joke hashtag with emojis that reads like “we want it in XTE” (often used as a rallying cry). In practice, it’s a community chant—perfect for energetic edits, sports vibes, and “we’re going” moments.

Why it’s trending: High volume (18,770 videos) suggests mass participation. These hashtags typically spike when creators remix a shared phrase across contexts: travel, football, friend groups, events, and glow-up edits.

Creator strategies that work:

Lean into the “chant.” Use bold on-screen text and a beat drop.
Post “we’re going” micro-stories. Packing, train station, match day, road trip, festival prep.
Use fast cuts + captions. Keep clips under 0.7 seconds each for a high-energy montage.
Make it interactive. Add a question: “Where are we going next?” “Who’s coming?”

Content ideas:

“POV: the group chat finally agrees ✈”
“Match-day fit check 🦁”
“Italy summer bucket list 🔝”

3) #meme — 40.9M views, 3,567 videos

What it is: The evergreen format tag for humor, relatable edits, reaction videos, and cultural commentary.

Why it’s trending: Memes are TikTok’s universal language—especially when paired with Italian daily life: transport delays, family dynamics, exams, football, and summer plans.

Creator strategies that work:

Localize the joke. Italian-specific references outperform generic ones: regional stereotypes, “bar culture,” Sunday lunches, and school life.
Use “setup → punchline” pacing. 2 seconds setup, 3–5 seconds payoff.
Caption for silent viewers. Many meme views come with sound off.
Remix what’s already moving. Stitch/duet a trending clip and add your angle.

High-performing meme formats:

“Me vs my friend who…”
“POV: you said ‘just one coffee’”
“When the teacher says…”

4) #accadeoggi — 36.5M views, 70,054 videos

What it is: “Happens today.” This is a real-time and news-adjacent hashtag used for daily updates: events, headlines, weather, local happenings, and “today in Italy” recaps.

Why it’s trending: The volume (70,054 videos) indicates a strong daily ritual: creators posting quick updates, commentary, and on-the-ground clips.

Creator strategies that work:

Be fast, be accurate. If you reference news, cite sources on-screen (“Source: …”).
Create a daily format. Same intro, same structure, consistent posting time.
Add location context. City tags in captions (Milan, Rome, Naples) boost discovery.
Offer utility, not just commentary. “What it means for you” wins.

Content ideas:

“3 things happening in Italy today”
“Traffic + strikes + how to move around”
“Weather update + what to wear”

5) #tiktokshop — 34.2M views, 4,573 videos

What it is: Shopping content: product finds, unboxings, reviews, “TikTok made me buy it,” and affiliate-friendly demos.

Why it’s trending: TikTok Shop content thrives when creators combine entertainment + trust. The views are strong, and the video count shows healthy competition—meaning you need sharper hooks to stand out.

Creator strategies that work:

Demonstrate in the first 2 seconds. Show the product working immediately.
Use “objection handling.” Address common doubts: price, sizing, durability, shipping.
Create comparison clips. “€10 vs €50 version” performs well.
Build a niche storefront identity. Example: “Italian kitchen finds,” “Gym essentials,” “Budget skincare.”

Compliance note: If it’s sponsored or affiliate, pair with #adv and clear disclosures.

6) #football — 33.4M views, 2,754 videos

What it is: Global football content—highlights, commentary, edits, fan reactions, and debates.

Why it’s trending: Football is always hot in Italy, but it spikes around major tournaments and big match narratives. Even without official clips, creators win with reaction-first content.

Creator strategies that work:

Avoid copyrighted footage risks. Use your reaction, diagrams, on-screen tactics, or licensed clips.
Make “debate bait” (respectfully). “Is X overrated?” “Best XI?” “Hot take: …”
Use quick explainers. “Why this formation works in 20 seconds.”
Fan POV sells. Stadium vibes, watch-party setups, pre-match rituals.

Content ideas:

“Explaining the goal in 15 seconds”
“Rating kits / chants / players”
“POV: last-minute equalizer”

7) #davedere — 32.7M views, 301 videos

What it is: “To watch / must-see.” This is a curation hashtag: recommendations for movies, series, places, restaurants, and experiences.

Why it’s trending: Like #adv, this has a high views-to-video ratio: 32.7M views with only 301 videos. That’s a signal of opportunity—less competition, big audience appetite.

Creator strategies that work:

Start with a strong promise. “If you like X, you HAVE to watch this.”
Give a spoiler-safe hook. Describe the vibe, not the twist.
Use list formats. “3 things to watch this weekend” is highly saveable.
Add where-to-watch info. Platform availability and language options improve retention.

Content ideas:

“Hidden gem Italian films”
“Best series for summer nights”
“Restaurants in Rome you must try (with prices)”

8) #worldcup — 32.4M views, 1,319 videos

What it is: World Cup-related content: throwbacks, predictions, national team edits, fan debates, and “what if” scenarios.

Why it’s trending: Even outside the peak tournament window, #worldcup trends through nostalgia edits, legendary moments, and ongoing qualification chatter.

Creator strategies that work:

Use nostalgia with modern editing. Add captions, zooms, and “goosebumps” beats.
Make prediction brackets. Invite comments: “Agree/disagree?”
Tell micro-stories. “The moment that changed the match…”
Connect to Italy’s football identity. Emotional storytelling performs strongly.

Content ideas:

“Best World Cup goals ranked”
“Underrated players who deserved more”
“If Italy had X in their squad…”

9) #maturità — 30.3M views, 1,703 videos

What it is: Italy’s high school final exams (Esame di Stato). Content includes study routines, anxiety humor, exam-day vlogs, and advice.

Why it’s trending: June is peak season for exam content, and creators are searching for both comfort and practical help.

Creator strategies that work:

Be supportive, not preachy. Empathy wins: “You’re not alone.”
Create quick study aids. Mnemonics, summaries, “3 things to remember.”
Share realistic routines. “What I did the day before” beats “perfect productivity.”
Use POV and relatable humor. #meme pairings can boost reach.

Content ideas:

“Oral exam tips in 30 seconds”
“What I wish I knew before maturità”
“Pack my bag for exam day”

10) #calcio — 29.9M views, 3,026 videos

What it is: Italian football specifically—Serie A, local clubs, rivalries, and Italian fan culture.

Why it’s trending: #calcio is where Italian creators go deeper than #football: tactical talk, club-specific memes, transfer rumors, and fan identity.

Creator strategies that work:

Pick a club niche. Consistent club content builds loyal followers fast.
Do “Italian football culture” storytelling. Chants, derby history, stadium rituals.
Use match-day templates. Predict score → halftime reaction → final thoughts.
Invite duets. “Tell me you support X without telling me…”

Content ideas:

“Derby day in my city”
“Transfers explained simply”
“Ranking Serie A atmospheres”

Featured Video Spotlight: @summer — “#summer” (0 views)

Featured TikTok Video

Creator: @summer
Description: #summer
Views: 0

Even with 0 views recorded right now, this featured post is still worth watching (and learning from) because it’s a clean example of how TikTok often tests fresh uploads: new videos can sit at zero briefly, then get a sudden distribution push once the system finds the right audience.

Why it’s worth watching (and what creators can copy)

Ultra-broad discoverability: A simple “#summer” description can help the algorithm place the video into seasonal interest buckets—especially in Italy, where summer lifestyle content spikes hard in June.
Low-friction concept: Minimal text suggests the video likely relies on visuals (outfit, beach, travel, food). These formats can perform well across language barriers.
Opportunity for iteration: If the clip is visually strong, @summer can quickly repost variations:
- different hooks (“Italy summer starter pack”)
- location tags (city/region)
- pairing with today’s trends like #davedere (places to visit), #meme (relatable summer humor), or #accadeoggi (what’s happening today)

How to “trend-stack” this concept in Italy today

If you’re making summer content now, consider combinations like:

#accadeoggi + #summer: “What Italy feels like today”
#davedere + #summer: “3 beaches/places to see”
#tiktokshop + #summer (+ #adv if needed): summer essentials demo

Emerging Trends to Watch in Italy (Predictions for Late June 2026)

Based on today’s hashtag mix, here’s what’s likely to grow next:

Sports + real-time commentary will keep rising

With #football, #calcio, and #worldcup all trending together, Italy is in a strong football conversation cycle. Expect more:

tactical explainers in short form
watch-party POVs
“hot take” debate clips designed for comments

Utility content is outperforming fluff

Hashtags like #davedere and #accadeoggi signal that audiences want recommendations and daily updates they can act on immediately. Saveable content (lists, maps, prices, where-to-watch) should keep climbing.

Commerce content will get more native

With #tiktokshop and #adv both high, more creators will blend product content into storytelling:

“I solved this annoying problem with…”
“A week later: honest results”
“Pack with me” + product integration

Practical Creator Tips: How to Use These Hashtags Today

Use this checklist to turn today’s trends into a posting plan.

Build a “hashtag stack” (don’t spam 20 tags)

Aim for 3–6 hashtags:

1 trend tag (from today’s list)
1 niche tag (your category: food, travel, study, beauty)
1 location tag (city/region in Italy)
1 format tag (POV, tutorial, review) if relevant
1 compliance tag (#adv) when needed

Match the content type to the hashtag intent

#accadeoggi: fast, factual, timely
#davedere: curated recommendations, listicles
#maturità: supportive, practical, relatable
#tiktokshop / #adv: demo + trust + disclosure
#football / #calcio / #worldcup: reactions, debates, explainers
#meme: punchy, relatable, captioned

Optimize for retention (the real “trend engine”)

Hook in 1–2 seconds
Cut filler and add on-screen captions
Use pattern interrupts every 2–3 seconds (zoom, text change, angle shift)
End with a comment prompt:
- “Which one should I do next?”
- “Agree or disagree?”
- “Tell me your city and I’ll recommend one”

Conclusion: What to Post in Italy Today

If you want the quickest path to reach in Italy on 20 June 2026, build content around real-time updates (#accadeoggi), saveable recommendations (#davedere), and high-emotion communities (football tags + the chant-style #voliamoneixte✈🦁🔝💯💥). Add #tiktokshop and #adv only when your video genuinely includes a product pitch or affiliate/sponsored element—and make the content useful first.

The simplest action plan: pick one hashtag from today’s list, create two variations of the same concept (different hooks), and post them 3–6 hours apart. TikTok rewards iteration—and today’s hashtag landscape in Italy is built for it. 🙂

View on TikTok

#summer

Key Takeaways

#adv (123.8M views) and #davedere (32.7M views) show high demand with relatively low video volume—prime “low competition” angles.
#accadeoggi and #maturità are perfect for timely, helpful, saveable content in June.
Football discourse is split across #football, #calcio, and #worldcup—choose the one that matches your audience and angle.
Trend-stack smartly: pair one trending tag with your niche + a location tag for Italian discovery.

Frequently Asked Questions

What are the top trending TikTok hashtags in Italy today (20 June 2026)?

#adv, #voliamoneixte✈🦁🔝💯💥, #meme, #accadeoggi, #tiktokshop, #football, #davedere, #worldcup, #maturità, and #calcio.

Which trending hashtag is the best opportunity right now?

#davedere is a strong opportunity because it has 32.7M views but only 301 videos, suggesting lower competition with high demand.

Should I use #adv if my video isn’t sponsored?

No—use #adv only for ads/sponsored or affiliate content. Mislabeling can reduce trust and hurt performance.

How many hashtags should I use on TikTok in Italy?

Usually 3–6 is ideal: one trend tag, one niche tag, and one or two supporting tags (plus #adv only when required).