Today (07 August 2026), the top trending TikTok hashtags in Japan are: #blowthisup, #spiderman, #ad, #roblox, #meme, #tiktokshop, #asmr, #spidermanbrandnewday, #music, and #relateable—each pulling 1.4B–3.1B views and hundreds of thousands (or more) videos, making them powerful discovery lanes for creators who format content to match the trend’s “why.”

Japan’s Top Trending TikTok Hashtags (07 August 2026)

Below is a creator-first breakdown of what each hashtag signals, what’s working right now, and how to use it without blending into the noise.

1) #blowthisup — 3.1B views, 1,423,053 videos

What it means in Japan right now

#blowthisup is the classic “please boost this” tag, but its real value is not the phrase—it’s the broad discovery potential. With 3.1B views and 1,423,053 videos, it’s a high-competition, high-reach umbrella that often pairs with niche tags to help a post travel beyond a small community.

How to use it strategically (so it doesn’t feel generic)

Use #blowthisup as a secondary amplifier, not your core identity tag.

Best content fits

Quick “hook-first” videos: reveal, transformation, before/after
Mini-stories with a twist at the end
Highly visual clips that work even with sound off

Creator tactics

Hook in the first 1–2 seconds: show the end result first, then backtrack.
Pair with one niche tag (e.g., your genre) and one trend tag from this list.
Add a “comment-to-choose” prompt: “Which version should I post next?”

Hashtag pairing idea

#blowthisup + #meme (for punchline formats)
#blowthisup + #music (for performance clips)

2) #spiderman — 2.8B views, 402,386 videos

What it means in Japan right now

With 2.8B views and 402,386 videos, #spiderman signals a huge fandom lane: cosplay, edits, comedic skits, POV storytelling, and “hero moment” transitions. In Japan, it also overlaps with anime-style edits, cinematic color grading, and character-driven short narratives.

Content formats that win

POV skits: “When Spider-Man shows up in Tokyo…”
Cosplay transitions: everyday clothes → suit reveal
Edit packs: action cuts synced to beats
Street photography / cinematic reels with Spider-Man references

Creator tips

Build a repeatable series: “Spider-Man in Japan: Episode 1/2/3”
Use sound design: web-sling “thwip” SFX + city ambience
Keep it brand-safe: avoid misleading claims; focus on parody, fandom, or creative reinterpretation

3) #ad — 2.8B views, 31,632 videos

What it means in Japan right now

#ad sits at 2.8B views but only 31,632 videos, which is a fascinating combo: enormous viewing behavior around ad-labeled content, but far fewer posts. That often indicates creators are watching (and brands are promoting), while fewer creators have access to paid partnerships—or they’re posting without the tag (not recommended).

How creators should approach #ad

If you’re doing sponsored content, use #ad clearly and confidently. Transparency builds trust and prevents takedowns or backlash.

Winning ad structures

Problem → demo → result in under 20 seconds
“3 reasons I switched to ___”
“I didn’t expect this to work…” (then show proof quickly)

Japan-specific angle

Lean into polite, helpful tone and clear demonstrations
Use on-screen text for clarity (many viewers watch muted)

Pro tip

Keep the first 2 seconds about the viewer, not the brand: “If your skin feels tight after cleansing…” then reveal the product later.

4) #roblox — 2.0B views, 388,900 videos

What it means in Japan right now

#roblox is at 2.0B views with 388,900 videos—a massive gaming + creator-economy ecosystem. Japan’s Roblox content often performs when it’s highly specific: a game mode, a challenge, a build, or a funny moment with friends.

High-performing Roblox formats

“I tried the hardest obby in Japan servers”
Avatar makeover: budget vs premium
“Secret area you didn’t know existed”
Reaction clips: “I screamed when this happened…”

Creator strategies

Use clear captions: game name, objective, outcome
Add a micro-tutorial: “Do this to get the item fast”
Make it bingeable: “Part 1” that ends mid-action (but don’t drag it out)

Hashtag pairing idea

#roblox + #meme (for comedic gameplay edits)
#roblox + #music (for beat-synced montage)

5) #meme — 2.0B views, 328,267 videos

What it means in Japan right now

At 2.0B views and 328,267 videos, #meme is the universal comedy engine. In Japan, meme content often thrives when it’s relatable (school/work/habits), reaction-based, or language-play (short phrases, exaggerated politeness, deadpan delivery).

What to post under #meme

“Expectation vs reality” daily-life moments
Workplace/school POV skits
Duet/react formats (without copying—add a twist)

Creator tips to stand out

Start with the punchline visual, then explain via text
Use tight pacing: cut every 0.5–1.5 seconds
Build a signature character: “my strict senpai,” “my inner monologue,” etc.

6) #tiktokshop — 1.7B views, 515,020 videos

What it means in Japan right now

#tiktokshop has 1.7B views and 515,020 videos, which screams: product discovery, haul culture, “TikTok made me buy it,” and creator-led shopping entertainment. It’s one of the most actionable hashtags here because it can connect content directly to purchase intent.

Content formats that convert (and still feel fun)

Unbox + first impression in 10–20 seconds
“3 ways I use this” mini-guide
Side-by-side comparisons: cheap vs premium
“I tested it for 7 days” condensed into highlights

Creator strategies for Japan

Focus on quality cues: texture, sound, close-ups, measurements
Use on-screen structure:
1. Who it’s for
2. What problem it solves
3. Proof / demo
4. Quick verdict

Pairing idea

#tiktokshop + #asmr (for satisfying unboxing sounds)
#tiktokshop + #ad (when it’s sponsored—be transparent)

Featured Video Spotlight: @tiktokshop — “#tiktokshop” (0 views)

A featured TikTok is provided from @tiktokshop with the description “#tiktokshop” and 0 views (as listed in the data). Even with zero recorded views here, it’s worth watching from a creator-education standpoint because it likely reflects how the platform (or official accounts) frames Shop-native content: clean product framing, clear CTAs, and a format that’s easy to replicate.

Why it’s worth watching (creator value)

Benchmarking: Official/brand posts often show the “default” style TikTok Shop expects.
Format clues: You can study pacing, shot order (hook → demo → payoff), and text placement.
Template potential: Even a simple hashtag-only description can indicate the video relies on visuals and structure—useful for creators selling products across language barriers.

What to copy (ethically) from Shop-style videos

The shot list: wide shot → close-up → in-use → result
The clarity: fewer words, stronger visuals
The CTA timing: don’t wait until the last second to reveal the product benefit

7) #asmr — 1.5B views, 122,561 videos

What it means in Japan right now

#asmr sits at 1.5B views with 122,561 videos—a strong demand signal with comparatively fewer posts than meme/gaming tags. That can be an opportunity: viewers actively seek relaxing, satisfying audio-visual moments.

ASMR formats that perform

Unboxing (especially paired with #tiktokshop)
Food prep sounds (knife, sizzling, pouring)
Stationery and packaging (tape, paper, clicks)
Whispered “day in my life” micro-vlogs

Creator tips

Prioritize clean audio (even a basic mic upgrade helps)
Keep visuals steady and close-up
Add minimal text overlays so the sensory experience stays central

8) #spidermanbrandnewday — 1.5B views, 502,853 videos

What it means in Japan right now

With 1.5B views and 502,853 videos, #spidermanbrandnewday looks like a specific sub-trend within Spider-Man fandom—often tied to edits, storyline speculation, “new era” vibes, or reboots. The high video count suggests a very active community.

How to use it without being repetitive

Make one strong creative choice: a unique suit concept, a Tokyo setting, or a new “day one” POV.
Lean into “fresh start” storytelling: training montage, first swing, first mission.

Creator tactics

Use chaptered captions: “Day 1 / Day 7 / Day 30”
Sync transitions to beat drops (works well with #music)
Combine with practical craft content: suit build, mask DIY, prop-making

9) #music — 1.5B views, 307,451 videos

What it means in Japan right now

At 1.5B views and 307,451 videos, #music is both broad and evergreen: performance clips, dance, edits, covers, instrument practice, DJ snippets, and “sound-led” storytelling.

What works under #music in Japan

Short covers (10–20 seconds) with a strong hook
“Studio day” micro-vlogs
Street performance moments
Beat-synced edits (especially for fandom like Spider-Man)

Creator tips

Put the best bar first (don’t warm up on TikTok)
Add on-screen text: song name, key, tempo, or “wait for the drop”
Encourage interaction: “Duet this harmony” / “Which chorus next?”

10) #relateable — 1.4B views, 397,651 videos

What it means in Japan right now

#relateable (spelled as provided) has 1.4B views and 397,651 videos—a huge lane for everyday-life storytelling. It overlaps naturally with #meme, but tends to skew more “I feel seen” than punchline-first.

Best content angles

Social anxiety moments, commuting life, convenience store habits
“Things I do that make no sense”
Relationship and friendship micro-stories

Creator strategies

Use specific details: “When the train is 1 minute late and I panic…”
Keep it authentic: one scene, one emotion, one payoff
End with a question to prompt comments: “Is this just me?”

Emerging Trends to Watch in Japan (Predictions for August 2026)

Based on how these hashtags cluster, here are the trend directions that look strongest right now:

1) Fandom + cinematic editing is accelerating

The combination of #spiderman (2.8B views) and #spidermanbrandnewday (1.5B views) suggests Japan’s edit culture and cosplay storytelling are thriving. Expect more:

Tokyo-set hero POVs
Short episodic arcs
Beat-synced transitions tied to #music

2) Commerce content is getting more “creator-native”

With #tiktokshop (1.7B views) and #ad (2.8B views) trending, brands and creators are leaning into entertainment-first selling:

ASMR unboxings
Humor-led product demos (#meme + #tiktokshop)
Transparent partnership storytelling (#ad) that still feels personal

3) Gaming comedy remains a reliable reach engine

#roblox (2.0B views) paired with #meme (2.0B views) is a durable combo. Expect more “challenge + reaction” formats and friend-group clips.

Practical Creator Tips: How to Use These Hashtags Without Spamming

Build a “3-tag stack” for each post

Instead of adding 10 broad tags, try:

One broad reach tag: #blowthisup or #music
One community tag: #roblox / #asmr / #spiderman
One intent tag: #tiktokshop or #relateable (depending on goal)

Match the hashtag to the viewer’s expectation

#asmr viewers want clean sound + calm pacing
#meme viewers want fast payoff
#tiktokshop viewers want proof + clarity
#spiderman viewers want character + spectacle

Optimize for retention (the hidden multiplier)

Open with the most visually clear moment
Use pattern interrupts every 2–3 seconds (angle change, text beat, zoom)
Keep the “promise” consistent: don’t bait-and-switch from meme to ad without signaling

Repurpose one idea across multiple hashtags (smartly)

Example: A Spider-Man mask unboxing can hit:

#spiderman (fandom)
#tiktokshop (product discovery)
#asmr (sound)
Optional #music (beat-synced reveal)

Conclusion: What to Post Today in Japan

If you’re creating in Japan on 07 August 2026, the fastest path is to pick one trend lane (fandom, gaming, comedy, shopping, ASMR, or music) and then format your video to satisfy that lane’s expectations. Use the metrics as your compass: #blowthisup (3.1B views) offers broad reach, #spiderman (2.8B views) and #spidermanbrandnewday (1.5B views) reward cinematic storytelling, #tiktokshop (1.7B views) rewards clear demos, and #relateable (1.4B views) rewards honest, specific moments.

Your action plan for today:

Choose one primary hashtag from the list that matches your content.
Add two supporting hashtags that clarify the format (e.g., #meme, #music, #asmr).
Script a 2-second hook, then deliver the payoff quickly.
Post, read comments, and turn the best comment into your next video.

View on TikTok

#tiktokshop

Key Takeaways

#blowthisup leads Japan’s trends with 3.1B views, but performs best as a secondary amplifier.
Spider-Man fandom is huge: #spiderman (2.8B views) and #spidermanbrandnewday (1.5B views) favor edits, cosplay, and POV series.
Commerce is a major lane: #tiktokshop (1.7B views) plus transparent #ad (2.8B views) can drive high-intent discovery.
#asmr (1.5B views) offers opportunity with fewer videos than broad comedy/gaming tags—quality audio matters.
Use a 3-tag stack (broad + community + intent) to stay relevant without looking spammy.

Frequently Asked Questions

What are the top trending TikTok hashtags in Japan today (07 August 2026)?

#blowthisup, #spiderman, #ad, #roblox, #meme, #tiktokshop, #asmr, #spidermanbrandnewday, #music, and #relateable.

Which hashtag is best for reaching the widest audience?

#blowthisup is the broadest, with 3.1B views and 1,423,053 videos, but it works best when paired with a niche tag.

How should I use #ad correctly on TikTok?

Use #ad when content is sponsored or paid, keep the hook viewer-focused, and clearly demonstrate value to maintain trust and compliance.

What’s a strong hashtag combo for product content in Japan?

Try #tiktokshop + #asmr for satisfying demos/unboxings, and add #ad if the post is sponsored.