Indonesia’s trending TikTok hashtags today (31 July 2026) are: #blowthisup, #ad, #roblox, #meme, #tiktokshop, #anime, #asmr, #streameruniversity, #music, and #real—each with massive view volume and distinct content cues that creators can use to earn more discovery.

Indonesia’s Top Trending TikTok Hashtags (31 July 2026)

Below is a creator-focused breakdown of what each hashtag typically signals, why it’s trending, and how to use it strategically—without looking spammy.

1) #blowthisup — 3.2B views, 1,510,703 videos

What it means (and why it trends)

#blowthisup is the classic “boost my reach” tag. It’s broad, cross-niche, and often attached to content that aims for virality—hooks, surprises, transformations, hot takes, and fast-paced edits. With 3.2B views and 1,510,703 videos, it’s one of the widest “discovery” funnels on the platform.

How to use it (without diluting your niche)

Because it’s so broad, your first 1–2 seconds matter more than the hashtag itself. Use it when your video has:

A clear payoff (before/after, reveal, punchline)
A strong curiosity hook (“Wait for the end…” but make the end worth it)
A simple, universal premise (relatable moment, quick tutorial)

Creator strategy

Pair it with one niche tag you consistently own (even if not in today’s top 10). This helps TikTok categorize you.
Optimize your caption for “why care”: one sentence describing the outcome.
Test two versions of the same concept: one with a fast hook, one with a slower story hook—then double down on the better retention.

2) #ad — 2.8B views, 30,800 videos

What it means (and why it trends)

#ad signals sponsored content or brand partnerships. The interesting part: it has 2.8B views but only 30,800 videos, meaning fewer posts are capturing huge attention—likely because strong creators are making high-performing ads that still feel native.

How to make #ad content perform in Indonesia

The best #ad videos behave like regular TikToks:

Start with a problem: “I kept doing X wrong until…”
Show the product as a tool, not the hero
Demonstrate results quickly (first 3–5 seconds)

Creator strategy

Use a 3-part structure: Hook → Proof → CTA
Example: “My skin looked dull” → “7-day check-in” → “If you want the routine, it’s in…”
Keep brand mention natural: show it while doing the thing (cooking, gaming, studying).
Add one “human” moment (a mistake, a laugh, a real reaction). It increases trust and completion rate.

3) #roblox — 2.0B views, 386,902 videos

What it means (and why it trends)

#roblox is a powerhouse for gaming creators: gameplay clips, roleplay, challenges, funny fails, avatar styling, and mini-tutorials. With 2.0B views and 386,902 videos, competition is real—but so is the audience.

Content angles that win

Short challenges: “If I lose, I change my avatar”
Roleplay storytelling: quick scenes with captions
Tips & secrets: “3 settings that make you better”
Reaction format: “I tried the weirdest Roblox game…”

Creator strategy

Put the “moment” first: start at the funniest or most intense second, then flashback.
Use on-screen text to guide viewers (“Watch my HP here” / “Wait for the jump scare”).
Build a series: “Day 1 learning ___” encourages follows and repeat views.

4) #meme — 1.9B views, 326,184 videos

What it means (and why it trends)

#meme is the universal language of TikTok—remixes, relatable captions, comedic timing, and trend formats. With 1.9B views and 326,184 videos, it’s a discovery engine for creators who can ride cultural moments fast.

What makes memes shareable

A clear “this is so me” premise
Strong facial reaction or punchline
A format viewers can copy (templates spread)

Creator strategy

Localize the joke for Indonesia: daily life, school/work moments, family dynamics—keep it broadly relatable.
Don’t over-edit: memes often perform better with simpler cuts and crisp captions.
Post quickly when a format appears; meme cycles can be short.

5) #tiktokshop — 1.6B views, 507,020 videos

What it means (and why it trends)

#tiktokshop is commerce content: product demos, bundles, “TikTok made me buy it,” live shopping highlights, and affiliate reviews. With 1.6B views and 507,020 videos, it’s one of the most saturated—but also most conversion-friendly—hashtags.

Content that sells without feeling salesy

“Use it with me” routines (morning prep, desk setup, skincare)
Side-by-side comparisons (cheap vs premium; old vs new)
Problem/solution demos (stains, clutter, frizz, battery life)

Creator strategy

Lead with the problem, not the price.
Show proof: close-ups, before/after, time-lapse.
Add “objection handling” in captions: shipping time, sizing, durability, who it’s for.

6) #anime — 1.6B views, 313,878 videos

What it means (and why it trends)

#anime covers edits, cosplays, reviews, episode reactions, fan theories, and “anime IRL” skits. With 1.6B views and 313,878 videos, it’s a massive fandom ecosystem where community matters as much as reach.

High-performing formats

“3 anime like ___” recommendation lists
Character impressions or voiceover skits
Edit breakdowns: show your timeline layers quickly
Hot takes (but respectful): “Unpopular opinion…”

Creator strategy

Use clear labeling: anime title + character in on-screen text for search.
Create recurring series: “Anime to watch when you feel ___”
Invite comments: “Which character would win?” drives discussion and boosts distribution.

7) #asmr — 1.5B views, 124,666 videos

What it means (and why it trends)

#asmr is sensory content: tapping, whispering, unboxing, cooking sounds, keyboard clicks, and “satisfying” visuals. With 1.5B views and 124,666 videos, it’s high-demand and relatively less crowded than some broad tags.

How to make ASMR watchable (and loopable)

Keep audio clean: reduce background noise
Use repeating motions that create natural loops
Make the first second “audible” (instant trigger)

Creator strategy

Try micro-niches: “ASMR study desk,” “ASMR packaging orders,” “ASMR street food prep.”
Add minimal text prompts: “Turn up volume” / “Headphones recommended.”
Keep cuts smooth—harsh transitions can break the calming effect.

8) #streameruniversity — 1.5B views, 61,730 videos

What it means (and why it trends)

#streameruniversity is education-meets-entertainment for streaming: setup tips, content ideas, clips strategy, audience building, and creator “lessons.” It has 1.5B views but only 61,730 videos, suggesting big appetite with less supply—great opportunity for Indonesian creators who can teach clearly.

What to post under this tag

“3 mistakes new streamers make”
Overlay/audio setup walkthroughs
Clip editing tips for TikTok
Community building: Discord, schedules, segment ideas

Creator strategy

Teach one thing per video (one setting, one workflow).
Use screen recordings + on-screen steps.
End with a template: “Copy my stream title formula…”

9) #music — 1.5B views, 319,281 videos

What it means (and why it trends)

#music is huge: performance clips, edits synced to audio, original songs, dance, covers, and “song discovery” posts. With 1.5B views and 319,281 videos, it’s both competitive and evergreen because audio drives TikTok culture.

Formats that work

15–30s hooks of a cover (best part first)
“How I made this beat” quick breakdown
Lyric-on-screen storytelling
Duets/stitches that react to vocals or instrumentals

Creator strategy

Optimize for replay: end where the beginning can loop.
Put the track name (or “original sound”) clearly in text for search behavior.
Encourage UGC: “Use this sound for your glow-up / travel / meme.”

10) #real — 1.2B views, 354,434 videos

What it means (and why it trends)

#real signals authenticity: raw takes, honest stories, “no filter” moments, and grounded daily-life content. With 1.2B views and 354,434 videos, it’s a strong counterbalance to overly polished edits—especially when audiences crave relatable content.

What “real” content looks like (that still performs)

Confessional storytelling with a clear lesson
Behind-the-scenes of creator life
Vulnerable but purposeful posts (not vagueposting)

Creator strategy

Use a simple narrative arc: “I struggled with X → I tried Y → Here’s what changed.”
Keep visuals straightforward; focus on clarity and voice.
Add a specific takeaway so viewers feel rewarded for watching.

Featured TikTok to Watch: @lamineyamal (Views: 0)

A featured video is listed from @lamineyamal with the description #lamineyamal and 0 views in the provided data. Even without view traction shown here, it’s worth watching as a case study in single-hashtag identity content—a post that leans fully into a name/identity tag rather than a broad trend.

Why it’s worth watching (creator learning angle)

Minimalist hashtag strategy: Using a single tag can help you test whether your hook and content stand on their own.
Brand/identity positioning: Name-based tags are often used to consolidate content around a persona—useful if you’re building a recognizable creator brand.
Great for A/B testing: Compare performance of “identity-only” posts vs. posts that mix identity + trend tags (like #real or #music).

How creators can apply this insight

Try a weekly “identity post” (your signature format) with fewer hashtags.
Then post a second version that adds 2–3 relevant trending tags from today’s list and compare retention and shares.

Emerging Trends to Watch (Indonesia) + Predictions

Based on the mix of today’s top tags, here’s what’s likely to keep rising through the rest of July 2026 and into the next weeks:

1) Utility content that still entertains

The pairing of #tiktokshop and #ad with massive views suggests audiences will keep rewarding content that’s helpful, not just promotional. Expect more:

“Tested it for 7 days” mini-series
Proof-first demos
Creator-led product storytelling

2) Community-driven niches will keep compounding

Tags like #anime, #roblox, and #streameruniversity indicate fandom + education communities are strong. Prediction: creators who build repeatable series will outperform one-off posts.

3) “Authenticity” will remain a performance lever

With #real trending, raw, honest formats will continue to work—especially when paired with a clear message and strong on-screen text for search.

Practical Creator Tips: How to Use These Hashtags Today

Choose hashtags by intent, not popularity

Use this quick mapping:

Reach/virality: #blowthisup, #meme
Monetization: #tiktokshop, #ad
Niche community: #anime, #roblox, #asmr, #streameruniversity, #music
Trust & storytelling: #real

Use a “3-layer” hashtag stack

For best categorization:

1 broad tag (e.g., #meme or #music)
1 niche tag (your specific topic—outside today’s list if needed)
1 intent tag (e.g., #real for authenticity, #ad for sponsored)

Build series formats that match the hashtag

#streameruniversity: “Tip of the day” (Day 1–30)
#roblox: “Trying weird games” weekly
#asmr: “Packing orders” daily
#anime: “3 recs if you liked ___”
#tiktokshop: “Top 3 under ___” style lists (keep it honest)

Don’t let hashtags replace fundamentals

Hashtags help discovery, but performance still depends on:

Hook clarity in the first 2 seconds
Strong retention (tight edits, clear payoff)
Rewatch potential (loops, satisfying endings)
Comment bait done ethically (questions that invite real opinions)

Conclusion: What to Post Next in Indonesia (31 July 2026)

If you’re creating in Indonesia today, the fastest path is to pick one trending lane and publish a format that naturally fits it: go viral-style with #blowthisup, sell with #tiktokshop, teach with #streameruniversity, or build trust with #real. Use the metrics as a compass—massive views show demand, while lower video counts (like #streameruniversity and #ad) can signal opportunity if you can execute well.

Your action plan for today:

Pick 2 hashtags from this list that match your content type.
Film one tight, payoff-driven video (15–30 seconds).
Post a second version tomorrow with a different hook and compare retention and saves—then scale the winner.

View on TikTok

#lamineyamal

Key Takeaways

Indonesia’s 31 July 2026 trending list blends virality (#blowthisup, #meme) with monetization (#tiktokshop, #ad) and community niches (#anime, #roblox).
Lower video counts with high views (like #streameruniversity and #ad) can indicate strong opportunity if your content quality is high.
Match hashtags to intent: reach, sales, community, or authenticity—then build a repeatable series format.
Strong hooks and retention matter more than any hashtag; use tags to help discovery, not to replace storytelling.

Frequently Asked Questions

What are the top trending TikTok hashtags in Indonesia today?

On 31 July 2026, the top trending hashtags are #blowthisup, #ad, #roblox, #meme, #tiktokshop, #anime, #asmr, #streameruniversity, #music, and #real.

Which trending hashtag is best for selling products?

#tiktokshop is the most direct for product discovery and conversions, while #ad is ideal for sponsored partnerships and brand collaborations.

How many hashtags should I use on TikTok?

A good starting point is 3–5: one broad tag, one niche tag, and one intent tag (plus optional campaign/series tags).

What’s the best way to use #blowthisup without looking spammy?

Use it only when your video has a strong hook and payoff, and pair it with a niche tag so TikTok can categorize your content accurately.