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Brazil TikTok Trending Hashtags (August 2026) - DiscoTok blog post

Brazil TikTok Trending Hashtags (August 2026)

Written by DiscoTok Team
11 min read
#trending hashtags#TikTok Shop#ASMR#TikTok growth#creator strategy#Brazil TikTok#gaming content

Here are Brazil’s top trending TikTok hashtags on 05 August 2026, ranked with views and video counts. Learn what each tag signals and how to use it strategically for growth.

Brazil’s top trending TikTok hashtags today (05 August 2026) are #blowthisup, #ad, #spiderman, #roblox, #meme, #tiktokshop, #anime, #asmr, #music, and #relateable—each pulling 1.3B–3.1B views and offering different discovery pathways depending on your niche, format, and goal (reach vs. conversion vs. community).

Brazil’s Top 10 Trending TikTok Hashtags (05 August 2026)

Below, you’ll find what each hashtag typically means in the TikTok ecosystem, why it’s trending, and how creators in Brazil can use it without blending into the crowd.


1) #blowthisup — 3.1B views, 1,466,755 videos

What it is

#blowthisup is the classic “boost my reach” tag—used across every niche, from comedy and edits to tutorials and vlogs. With 3.1B views and 1,466,755 videos, it’s enormous, which is both the opportunity and the risk.

Why it’s trending in Brazil

Brazilian TikTok thrives on fast-moving formats (humor, reactions, quick tutorials). A broad tag like this becomes a catch-all for creators trying to land on new audiences.

How to use it strategically (so it actually helps)

  • Pair it with 2–3 intent hashtags, not 10 generic ones. Example: use #blowthisup plus your niche tags (e.g., gaming, beauty, food) so the algorithm has context.
  • Win the first 1–2 seconds: hook with a visual change, a bold on-screen promise, or a surprising first frame.
  • Make the caption specific: instead of “help me blow this up,” try “I tested this in São Paulo—here’s what happened.”

Content ideas

  • “Before/after” transformations (room setup, makeup, editing)
  • “3 mistakes you’re making” mini-guides
  • Street interviews with a sharp premise

Pro tip: Because competition is massive, focus on retention (tight edits, pattern interrupts) rather than relying on the tag alone.


2) #ad — 2.8B views, 31,726 videos

What it is

#ad signals sponsored content or paid partnerships. It has 2.8B views but only 31,726 videos, which is a fascinating combo: huge viewer attention with comparatively fewer posts.

Why it’s trending in Brazil

Brands are leaning into creator-led storytelling. Viewers are also getting better at spotting ads—so creators who make sponsorships feel native are winning.

How to use it without losing trust

  • Lead with the problem, not the product: show the “pain point” first, then introduce the solution.
  • Use a real demo (screen recording, unboxing, wear test, taste test).
  • Keep the CTA subtle: “If you’re curious, I’ll pin details” often converts better than hard selling.

Content structures that perform

  • POV: “POV: you finally found a solution for…”
  • 3 benefits + 1 honest limitation (credibility booster)
  • Routine integration: “Here’s how I use it in my day”

Compliance note: If it’s sponsored, use #ad clearly. Trust is a growth strategy.


3) #spiderman — 2.0B views, 309,143 videos

What it is

#spiderman covers everything from cosplay and edits to memes, filters, and superhero storytelling. With 2.0B views and 309,143 videos, it’s a strong fandom-driven discovery tag.

Why it’s trending in Brazil

Superhero content is highly remixable: sounds, templates, transitions, duets, and “multiverse” jokes translate well across languages—including Portuguese-first audiences.

Creator strategies that stand out

  • Use a recognizable visual cue fast (mask, web gesture, red/blue color palette).
  • Lean into humor: “Brazilian Spider-Man” everyday scenarios perform well because they’re culturally specific.
  • Make it interactive: ask viewers to choose the next “Spider-verse” version you should do.

Content ideas

  • Quick cosplay transitions (0.5x speed + snap transitions)
  • “If Spider-Man lived in my city” skits
  • Edit breakdowns: show how you made the VFX (tutorials attract saves)

4) #roblox — 2.0B views, 386,509 videos

What it is

#roblox is a powerhouse gaming tag: gameplay clips, roleplay, avatar transformations, and community trends. It has 2.0B views and 386,509 videos.

Why it’s trending in Brazil

Roblox content thrives on series formats and community participation—both huge in Brazil. Plus, it’s accessible: many creators can produce content with minimal gear.

How to grow with #roblox

  • Turn clips into a series: “Day 1 building…”, “Episode 2: the plot twist…”
  • Use on-screen subtitles for clarity—especially for fast gameplay.
  • Hook with the outcome: show the “win/fail” first, then rewind.

Content ideas

  • “I tried this Roblox challenge so you don’t have to”
  • “Best settings for smoother gameplay” (tutorial angle)
  • Roleplay: “POV: you joined the wrong server”

5) #meme — 2.0B views, 327,596 videos

What it is

#meme is universal: reaction humor, lip-sync, relatable skits, captioned clips. With 2.0B views and 327,596 videos, it’s a high-volume entertainment lane.

Why it’s trending in Brazil

Brazilian creators are exceptionally strong at remix culture—turning everyday moments into punchlines. Memes also travel fast across communities.

How to avoid being “just another meme”

  • Localize the joke: add Brazil-specific context (school, work, family dynamics, public transport).
  • Use a unique “meme format”: recurring character, recurring caption style, or a signature sound choice.
  • Optimize for shares: memes win when people send them to friends.

Content ideas

  • “When you say you’re leaving but keep talking” skit
  • “Me vs. my bank account” POV
  • “Expectation vs. reality” in 7 seconds

6) #tiktokshop — 1.7B views, 512,310 videos

What it is

#tiktokshop content focuses on product discovery, reviews, hauls, and “TikTok made me buy it.” It has 1.7B views and 512,310 videos, meaning competition is high but demand is consistent.

Why it’s trending in Brazil

Shopping content merges entertainment + utility. Creators who can present products quickly and clearly often see strong watch time and saves.

Best-performing approaches

  • Problem-solution demos (show the mess, then the fix)
  • Side-by-side comparisons (cheap vs. premium, old vs. new)
  • “3 reasons I kept it / returned it” honesty format

Content ideas

  • “Top 3 desk upgrades under 60 seconds”
  • “Unboxing + first impression + 24h update”
  • “Don’t buy this unless…” (counterintuitive hooks)

Creator note: Keep your video educational even when selling—TikTok rewards value-first storytelling.


7) #anime — 1.6B views, 284,516 videos

What it is

#anime includes edits, cosplay, recommendations, voiceovers, and hot takes. With 1.6B views and 284,516 videos, it’s a strong community tag with high engagement potential.

Why it’s trending in Brazil

Anime fandoms are deeply social: they comment, debate, and follow series creators. That’s ideal for building a loyal audience.

Growth strategies for anime creators

  • Pick a repeatable format: “Anime recommendation in 15 seconds,” “1 scene that changed everything,” “Hot take of the day.”
  • Use spoiler-safe hooks: “This moment made me rethink the whole story (no spoilers).”
  • Encourage comments: ask viewers to rank characters or vote on arcs.

Content ideas

  • “Beginner anime starter pack”
  • “Cosplay transformation + makeup breakdown”
  • “Explaining this trope in 20 seconds”

8) #asmr — 1.5B views, 125,026 videos

What it is

#asmr is sensory content: whispering, tapping, cutting, packaging, cooking sounds. It has 1.5B views and 125,026 videos, a comparatively lower video count—meaning room to stand out.

Why it’s trending in Brazil

ASMR is evergreen and rewatchable. People use it for relaxation, focus, and sleep—making it strong for repeat views.

How to make ASMR perform better

  • Prioritize clean audio: reduce background noise; keep sound consistent.
  • Strong visual rhythm: repetitive motions (folding, slicing, brushing) increase retention.
  • Niche down: “ASMR café,” “ASMR stationery,” “ASMR skincare.”

Content ideas

  • “Packaging orders ASMR” (small business angle)
  • “Knife skills ASMR” (food prep)
  • “Keyboard + mouse ASMR” (study/work vibe)

9) #music — 1.5B views, 313,925 videos

What it is

#music is broad: original songs, covers, remixes, dance, instrument practice, behind-the-scenes. It has 1.5B views and 313,925 videos.

Why it’s trending in Brazil

Music is TikTok’s engine. In Brazil, creators often mix performance with humor, storytelling, and regional flavor—an advantage for differentiation.

How to grow with #music

  • Make it instantly recognizable: start on the chorus or the most emotional line.
  • Add a “creator angle”: “I rewrote this song as if it happened in Brazil,” “Singing this in my accent/style.”
  • Invite duets/stitches: “Add harmony,” “Finish the lyric,” “Rate my mix.”

Content ideas

  • 15-second cover challenges
  • “How I produced this beat” mini breakdown
  • “Street performance” snippets with captions

10) #relateable — 1.3B views, 395,964 videos

What it is

#relateable (spelled exactly like that) is for everyday feelings and situations: awkward moments, work life, relationships, self-growth. It has 1.3B views and 395,964 videos.

Why it’s trending in Brazil

Relatable content is the fastest path to comments like “THIS IS ME” and “I thought I was the only one,” which boosts engagement signals.

How to make relatable content more shareable

  • Be specific: “When you open WhatsApp and forget why” beats “When you forget.”
  • Use captions as the punchline: keep the visual simple, let text do the work.
  • Build a character: your “inner voice,” your “boss,” your “mom,” etc.

Content ideas

  • “Me trying to be productive after lunch”
  • “When you say ‘just one episode’”
  • “POV: you’re confident until you hear your own voice recording”

Featured TikTok to Watch: @onthisday — “#onthisday” (0 views)

A featured video is listed from @onthisday with the description #onthisday and 0 views. Even with zero recorded views in the provided data, it’s worth watching as a creator case study for one reason: it represents a blank canvas—a post that can be optimized from the ground up.

Why it’s worth watching (and learning from)

  • Minimal captioning: With only “#onthisday,” it’s a perfect example to evaluate whether the visual hook and story structure can carry discovery.
  • Hashtag intent test: “On this day” content typically works when tied to a meaningful moment (throwback, history, personal milestone). You can compare how much context the video provides without extra text.
  • Optimization opportunity: If you make similar content, consider adding:
    • A clear on-screen date/event in the first second
    • A one-line context caption (what happened and why it matters)
    • 1–2 supporting niche hashtags (history, nostalgia, personal story) alongside broader tags

Creator takeaway: Sometimes the best learning comes from analyzing simple posts and asking, “What would make this instantly understandable to a new viewer?”


Emerging Trends to Watch in Brazil (Predictions for August 2026)

Based on how these hashtags cluster, here’s what’s likely to keep rising:

1) Utility + entertainment hybrids

Tags like #tiktokshop and #ad suggest creators who combine storytelling with practical value will keep winning. Expect more “review but make it cinematic” formats.

2) Fandom remix culture

#spiderman and #anime show fandoms are still a reliable growth engine. Predictions:

  • More “multiverse” edits and character POV skits
  • More creator-led recommendation series (fast, repeatable, community-driven)

3) Comfort content and repeat viewing

#asmr points to a demand for calming, loopable content. Expect:

  • More “day-in-the-life ASMR”
  • Small business packing and routine ASMR formats

4) Community-first gaming series

#roblox will likely keep trending through serialized storytelling and interactive challenges (polls, “choose my next move,” viewer-submitted dares).


Practical Creator Tips: How to Use These Hashtags Without Spamming

Build a “hashtag stack” (simple formula)

Use 3–6 hashtags total:

  1. 1 broad discovery tag (e.g., #meme or #music)
  2. 1–2 niche tags (your subtopic)
  3. 1 format tag (tutorial, POV, edit, ASMR style)
  4. Optional trend tag (if truly relevant)

Match the hashtag to the video’s goal

  • Reach goal: #blowthisup + niche tags + strong hook
  • Conversion goal: #tiktokshop or #ad + demo + clear benefits
  • Community goal: #anime, #spiderman, #roblox + comments prompt
  • Retention goal: #asmr + consistent rhythm + clean audio

Don’t let the hashtag do the storytelling

A hashtag is a label, not a script. Add clarity with:

  • On-screen text (what’s happening)
  • A visible outcome (before/after, reveal, punchline)
  • A reason to rewatch (fast tips, hidden detail, loop ending)

Quick posting checklist (save this)

  • Hook in first 1–2 seconds
  • One clear idea per video
  • Captions that add context (not just tags)
  • Ask one comment-driving question
  • Test two versions of the same idea (different hooks)

Conclusion: What to Post Today in Brazil

If you’re creating in Brazil right now, the fastest path is to pick one of today’s trending ecosystems and commit to a repeatable format: entertainment (#meme, #relateable), fandom edits (#spiderman, #anime), gaming series (#roblox), comfort loops (#asmr), or monetization content (#tiktokshop, #ad). Use the metrics as a signal of demand—then win with clarity, retention, and a strong creative angle.

Actionable next step: choose two hashtags from this list that truly match your content, write one specific hook for your next post, and publish a 3-video mini-series this week to train the algorithm on your niche. 🎯

#onthisday

Key Takeaways

  • Brazil’s top trending hashtags on 05 August 2026 span reach (#blowthisup), monetization (#ad, #tiktokshop), fandom (#spiderman, #anime), and comfort content (#asmr).
  • High-view hashtags aren’t enough—pair them with niche/context tags and optimize the first 2 seconds for retention.
  • #ad has massive views (2.8B) with relatively fewer videos (31,726), making high-quality sponsored storytelling a standout opportunity.
  • Series-based formats are ideal for #roblox, while share-driven formats win for #meme and #relateable.
  • Use a clear “hashtag stack” aligned to your goal: reach, community, retention, or conversion.

Frequently Asked Questions

How many hashtags should I use on TikTok in Brazil?

Use 3–6 relevant hashtags. Mix one broad tag, 1–2 niche tags, and a format or intent tag for clearer discovery.

Should I use #blowthisup on every post?

Not on every post. It’s extremely competitive (3.1B views, 1,466,755 videos), so it works best when paired with niche hashtags and a strong hook.

Is it okay to post sponsored content with #ad?

Yes—if it’s sponsored, using #ad is important for transparency. Lead with value (demo, story, results) to keep trust and retention high.

What’s the best trending hashtag for repeat views?

#asmr is strong for repeat viewing because it’s relaxing and loop-friendly (1.5B views, 125,026 videos), especially with clean audio and consistent visuals.